Email Marketing Agency Banbury
Nurture prospects and up-sell to customers with sophisticated email automation that simply works
One of the fastest ways to improve your ROI is to add email marketing to your marketing activity.
Our team of Email Marketing experts covering Banbury will create bespoke campaigns with engaging copy designed for a high return.
There’s a reason why the large retailers from Amazon to M&S and Misguided to ASOS as well as other brands like Travel Lodge, Parkrun and more use email marketing. Put simply, “Email is 40 times more effective at acquiring new customers than Facebook or Twitter.” (McKinsey & Co2)
Key Principles’ MD, Jackie completed her first email marketing campaign for a client back in 2003 and has since run courses on email marketing. If you want to start using email marketing, or need to re-invigorate your current activity, then the experts at Key Principles can help.
A recent client of our email marketing service, NK Motors saw a 110% Increase In Enquiries In Just 3 Months.
Email marketing is not dead. “More than 59% of marketers say email is their biggest source of ROI.”1
McKinsey & Co’s article – “Why marketers should keep sending you e-mails” concluded that “E-mail is still a significantly more effective way to acquire customers than social media.”2
1 Hubspot
2 McKinsey & Co
Free Email Marketing Consultation
Our Email Marketing Service in Banbury
This service typically includes:
Strategy & Planning – getting to know you, your business and your target market so we can achieve the best results for you with Email Marketing.
Email Marketing Software – you can use our email marketing software, or we can work with yours – whichever you prefer.
Tracking & Reporting – we don’t spend a penny of your money without tracking in place, and our reporting is completely transparent using Google Analytics and Google Data Studio. All the major email marketing software companies integrate with Google’s tools.
Campaign Set Up – depending on the final scope of the project or campaign, Key Principles can design and write emails, as well as set up an automation sequence for you.
Ongoing Management & Optimisation – based on the data, we will identify opportunities for improvement of your campaigns, and here we work with you on a regular basis to split test and implement improvements. We test all aspects from personalisation, subject lines, calls to action design and copy, and more. Pretty much every element of an email can be split tested.
Email Marketing FAQs
Absolutely, email marketing is still a great way to drive new enquiries and sales for both B2B and B2C businesses. Email may seem like an outdated marketing method but its still a highly effective channel for driving sales.
It depends on how many subscribers you have on your current email lists and what your campaign objectives are. It’s also important to remember that data sourced must be GDPR compliant.
We have our own system that we work with but we can also work with your existing email marketing system if this proves to be the best option. We will discuss the costs of working with either system with you as well as the advantages and disadvantages of each system and make a decision from there.
Book Your Free Strategy Session
Your 30 minute strategy session will include a review of your current position, business objectives and marketing activities. The review with a marketing strategy specialist will unlock new insights and actionable ideas.
Following this call you will receive recommendations on marketing activities that will help you achieve your business objectives.