You Asked, We Answered

Q) Do I need to sign a long-term contract?

A) No, at Key Principles, we believe in results-driven partnerships, not binding contracts. Our clients stay with us because we deliver the results they need, not because they are tied down by long contracts.

Q) What types of businesses do you work with?

A) We partner with businesses of all sizes across various industries, focusing on those with ambitious growth goals. Our strategies are tailored to meet the unique needs of each client. You can view some of our case studies here.

Q) How do you measure success for your clients?

A) We use key performance indicators (KPIs) defined at the beginning of our partnership. These include metrics like ROI (return on investment), lead generation, website traffic, and conversion rates to ensure we deliver measurable results. We provide 24/7 reporting as well as ROI Tracking tools to enable us to identify and improve your ROI

Q) How do you determine which services are right for my business?

A) We start with a consultation to understand your goals, challenges, and target audience. From there, we recommend a tailored mix of services to achieve your objectives. As you grow, and we achieve the ROI you need, we look to reinvest some of the returns by scaling campaigns or adding more channels. We are with you every step of the way.

Q) What is the onboarding process like?

A) Our onboarding process is straightforward. It consists of 3 steps and includes an Onboarding Meeting using Microsoft Teams, where you’ll meet the whole team. During onboarding, we will confirm your objectives, cost per lead or sale requirements, and finalise a customised strategy to achieve them.

Q) Will I have a dedicated account manager?

A) Yes, every client has a dedicated account manager who serves as the main point of contact, ensuring seamless communication and strategy execution.

Q) How often do you report on progress and results?

A) We will set up a Digital Dashboard for you, which will include all the important KPIs. This is available 24/7. We also provide regular reports, typically monthly, for each service we are delivering with current performance analysis, actions taken, future actions planned, as well as any feedback or input we require from you. We also organise performance review meetings, usually quarterly, to update you on our progress and make any necessary adjustments to the strategy.

Q) Do you specialise in any specific digital marketing channels?

A) While we offer a full suite of digital marketing services, we specialise in paid advertising and SEO with experts in each area. However, we also offer email marketing services, content marketing and social media marketing services where appropriate. Our primary focus is on using strategic digital campaigns that drive measurable growth.

Q) How quickly can I expect to see results?

A) Results can vary based on your industry and average order value, as well as the services and strategies implemented. For our paid advertising services, you can expect to start receiving enquiries or sales quicker than with our SEO service for example. However, we do complete ROI Calculations regarding our Paid Advertising, so we know what metrics we need to be achieving before we spend any money with the advertising channels. We also provide realistic timelines and set milestones to track progress throughout the partnership.

Q) What differentiates Key Principles from other digital marketing agencies?

A) Our client-focused approach prioritises transparency, innovation, and integrity. We tailor strategies to each client’s needs and objectives, ensuring partnerships based on delivering value and results with no binding contracts.

Q) Will you pay for our ad spend or do we pay for it directly?

A) At Key Principles, we do not pay for clients’ ad spend directly with Google, Facebook, or any advertising platforms. We believe it’s important for clients to know exactly how much is being spent on each platform, which is considered best practice. We manage and oversee the spending to ensure it does not exceed the agreed monthly budget, providing you with transparency and control.

Q) How long will it take to get results?

A) The timeline for achieving results depends on the service we recommend and the nature of your business. Generally, for paid advertising, you can expect to start seeing a return on investment within 3 months. For SEO, results typically become more apparent within 6 months. However, these timelines may vary:

• Long Buying Cycles: As an example, if you’re selling high-end industrial equipment to other businesses, the buying cycle may extend beyond 12 months. In such cases, patience is key, as success involves a long-term strategy.
• Shorter Buying Cycles: For businesses selling lower value products online, sales tend to occur more quickly, though optimising to reach the agreed return on investment might take additional time.

We will take the time to understand your business and its buying cycle so that we can agree on realistic expectations and plan a tailored strategy for your growth and success.