ROI Driven Digital Marketing
Highly qualified digital marketers building transformative and profitable partnerships with marketing teams in Aberdeen since 2005.
Think your digital marketing could be performing better?
Steve Cullis
09:41 13 Jan 25
Jackie and her team proved to be invaluable with their advise on Google Ads. Everything she and Terri explained was clear and made perfect sense, and it became very obvious that we were being advised by a very profession team. I can highly recommend them.
Bubb Tucks
21:21 09 Jan 25
Malik Woodford is tops. He has kept our website completely smooth running and trouble free. Every time there's a change to be undertaken he is completely positive, efficient and fair. Totally professional company,, a real rarity these days. Couldn't ask for more. One happy customer. Thank you Key Principles.
Dan King
10:03 04 Dec 24
Key Principles transformed our digital marketing strategy. We’ve seen extraordinary occupancy rates and look forward to continued growth with their innovative approach.
Liz Thornton
12:29 10 Jul 24
We are thrilled with the work that Key Principles has done for us over the last three years, our business is in a much stronger place with all their expertise behind us.
Hayley Ives
09:00 26 Apr 24
Very knowledgeable team and Terri is a pleasure to work with.
Neil Duckmanton
07:45 15 Apr 24
Key Principles are an excellent digital marketing agency who focus very much on you getting a tangible ROI on your investment in their services. They offer lots of suggestions and are not afraid to challenge any decisions or processes you may have in place or are thinking of implementing if they feel there may be better ways of dealing with any issues or objectives, and in order to make the very best of your budget to generate leads. Their help, support and advice regarding J-Flex Rubber Products online ad campaigns, website SEO, blog writing and marketing in general is worth every penny and coupled with the fact they are easy to get on with, is why they are my go-to crew for these things.
Kirstie
12:35 19 Mar 24
I cannot believe it's been 4 years to be honest! Thanks for everything you and the team have done during that period, we're in a much better place as a result. I hope you can continue supporting us for the years to come too.
Wayne Jenkins
15:54 15 Jan 24
I can’t say I’ve had any horrors with Google ads representatives but I’ve had some proper horrors with PPC ad agencies! Some wanted to spend my budget at any expense, placing my ads on affiliate sites that were totally irrelevant to my target audience; some insisted on using their own platforms meaning I had no visibility on my real costs - it was all murkiness and obfuscation; some just didn’t know what they were doing, meaning PPC was a bottomless pit with questionable return.
Having experienced all of that, I’m delighted with the service from the Key Principles team who are always friendly, open and totally transparent - the polar opposite to what I’d experienced before.
(Wayne Jenkins - BD & Marketing Director, Wilson Browne Solicitors)
Having experienced all of that, I’m delighted with the service from the Key Principles team who are always friendly, open and totally transparent - the polar opposite to what I’d experienced before.
(Wayne Jenkins - BD & Marketing Director, Wilson Browne Solicitors)
Donna Hoffman
16:21 10 Jan 24
We have been working with Jackie and her team at Key Principles for over 10 months now. We have been really impressed with their service and quality of work. They clearly have extensive knowledge in their fields but also deliver in a friendly and supportive manner. We really enjoy working with them and very pleased with their results.
Mark Ferron
13:00 06 Dec 23
We’ve been working with Jackie and her team at Key Principles for well over 2 years now and we are impressed! They continue to look for improvements and ways to help us grow our business. Most recently, following a review meeting, we agreed some changes that has finally led to us smashing a long standing target. We’d been stuck on 30 instructions per month for a while. Working in partnership with Key Principles, we recently managed 50 instructions which was amazing. We are so thrilled, we just hope it maintains and we keep growing.
Robert Watkins
11:41 29 Nov 23
Lovely group of people who have managed to steadily get to know our business with regular meetings and increase our enquiries which we were so lacking. It’s difficult to find people to trust in modern marketing with so many claiming to know about Google ads, SEO, eshots etc when they really don’t but Key Principles have proved they know what they are doing. A long term partner I feel I can trust to be proactive with my marketing spend.
Paul Severn
17:04 28 Nov 23
I have worked with Key Principles for a while now to investigate and implement some complex CRM, payment and website issues. The team is very diligent and pleasant to work with, and were especially quick to solve some serious security issues we experienced. Recommended!
Olga Landowski
09:39 19 Jul 23
We took a PPC day course with Key Principles and it has been a great success for our PPC accounts. Terri Foster, who run the course, took time to understand our objectives and goals and created a bespoke course agenda to suit our training needs. Terri is an excellent presenter with wealth of PPC and overall marketing knowledge and experience. She helped us make big and small improvements to our accounts which had a direct impact on efficiency of our account. She also provided us with many free tools and resources to help us improving our account’s performance in the future. Thank you very much Terri and Key Principles.
Will Milsom
14:31 22 Mar 23
I have worked with multiple marketing agencies and Key Principles is by far the best.
I have been so impressed by the entire team at Key Principles, their quick replies, advice and services have been such a brilliant support to our marketing efforts for PAB Languages.
Thank you, Jackie, Liam and Malik!
I have been so impressed by the entire team at Key Principles, their quick replies, advice and services have been such a brilliant support to our marketing efforts for PAB Languages.
Thank you, Jackie, Liam and Malik!
Fiona Sherwood
14:23 14 Mar 23
Jackie and the team at Key Principles are really knowledgeable and very helpful. They supported me through a recent rebranding exercise and have taken measures to improve our paid ad spend results, whilst looking at search and putting a plan in place to drive additional organic traffic to our site. I can't recommend highly enough.
Anthony Belcher
14:45 28 Jun 22
Key Principles have been excellent to work with over the past couple of years. They've helped me implement tracking and analytics to my site, as well as taking care of various bits of web design and the service has always been quick, well explained and exactly to requirements. Highly recommend.
Fran Puddick
08:19 24 Jun 22
A friendly, helpful and knowledgeable agency. Over the time I've worked with Jackie, Malik and the rest of the team they've come up with great suggestions to develop and improve my client's digital marketing and measurement processes. They're flexible, understand budget and priority constraints and pressures and are quite simply a nice bunch of people to collaborate with.
T Orch
16:20 25 Jan 22
I had the pleasure of speaking with both Malik and Jackie from Key Principles.
Once I made them aware of my situation and needs they were quick to put together a solution that could help me long term and at a great price.
I feel far more confident in my SEO and website.
Thank you so very much to Malik and Jackie.
Tom
Once I made them aware of my situation and needs they were quick to put together a solution that could help me long term and at a great price.
I feel far more confident in my SEO and website.
Thank you so very much to Malik and Jackie.
Tom
Loo Loo Rose
16:36 15 Dec 21
A big thanks to all the hard work from the team at Key Principles! Malik is like an extended member of the team! We appreciate everything 🙂
Monita Sinclair
09:02 12 Oct 21
Very efficient team, my daily contact it very approachable, he is very responsive and always happy to help and explain things if I don't understand as I am not an SEO expert. I love that they come to me with both short & long term solutions to improve the sites performance.
Marina Chenery
08:14 19 May 21
I have nothing to say but good things about Key Principles. They manage my organisation's google grants account. Malik is always super helpful and responsive to our requests. They are friendly and always keen to help.
In my opinion they will put as much into the relationship as you do. Meaning, they are not the most proactive - but If you don't ask you don't get in life. 😉
In my opinion they will put as much into the relationship as you do. Meaning, they are not the most proactive - but If you don't ask you don't get in life. 😉
Lydia Watkinson
12:25 21 Apr 21
Jackie and her team have been helping us to grow a new area of the business, which has been really successful. We have had plenty of new work which is keeping us really busy!
Jackie and Malik keep all of the projects under regular review and keep us updated on performance and cost. They always take the time to understand the service that we are offering and work with us to make sure that the content reflects on our business as we would like it to. The results speak for themselves.
Recommended!
Jackie and Malik keep all of the projects under regular review and keep us updated on performance and cost. They always take the time to understand the service that we are offering and work with us to make sure that the content reflects on our business as we would like it to. The results speak for themselves.
Recommended!
Mark Lilley-Tams
08:27 18 Jul 19
Key Principles have been helping my immigration law firm (OTB Legal) with SEO and Ad Words. I've been really happy with the work that has been carried out, which has seen really positive results for creating new leads for our business. Malik and Jackie are very good at keeping me updated in terms of the steps that are being taken. Highly recommend!
Digital Marketing Agency Aberdeen
Meet our friendly team of strategists, creatives, and technical experts.
At Key Principles, we build long-lasting partnerships with our clients through honesty, transparency, and a passion for helping marketing teams deliver profitable growth.
We only work with businesses that we think we can genuinely help to drive profit for. We value our reputation of 17 years much more than delivering something that doesn’t work!
As well as holding prestigious accreditations, each member of the team has a different specialism, allowing us to offer integrated digital marketing campaigns across a wide range of platforms.
Covering Aberdeen, we’ll take the time to learn about your business and its objectives, without the pushy sales talk.
Our Strategic Digital Marketing Services
Digital marketing agency covering Aberdeen delivering you outstanding results.
We’ll spend time recommending the best tools to help you grow.
PPC
Paid Media specialists across Google, Bing, Facebook and LinkedIn.
SEO
Results-driven search engine optimization designed to drive traffic and sales.
Email Marketing
Compelling copy and designs to help you nurture and convert your future prospects.
Why choose Key Principles?
We believe that a friendly and honest relationship is critical for success in our industry. It’s much more expensive to find new clients than to retain the ones we have through an excellent service.
Since our formation in 2005, we’ve mastered the art of knowing the clients we’re able to help and recognizing the ones we can’t.
Our contracts have no fixed terms – meaning our clients of over 17 years choose to stay with us, not because they’re tied into it.
Although covering Aberdeen, we’re a fully remote digital marketing agency, helping clients across the UK and beyond.
Complete Transparency
For paid media, you pay the platform directly, so you know exactly how much money you are spending on your paid search and online advertising.
Expertise Guaranteed
We’ve been a Google Partner agency since 2014 and are members of the CIM.
One Main Point Of Contact
You’ll have your own account manager, available during working hours, with a backup for holiday periods.
No Long, Fixed Term Contracts
You stay with us because you want to.
Results-Driven Digital Marketing in Aberdeen
2814%
Increase In Return on Ad Spend
Phil Raby
#1
Ranking for Main Keyword
OTB Legal
20.46%
Reduction In Cost Per Click
Kia Parts
People We Work With
Building strategic partnerships in Aberdeen designed for business growth for over 17 years.
How We Do It
Our Simple Three Step Process
Plan
“A goal without a
plan is just a wish”
Antoine de Saint-Exupéry
Progress
“The path to success is to take
massive determined actions”
Tony Robbins
Prosper
“A quitter never wins and a
winner never quits”
Napoleon Hill
Our Partners
What Our Clients Say
“Almost 2 years since launching and our campaigns have naturally evolved, and we now spend in excess of £3000 per month on our Google advertising alone, suffice to say our turnover has increased by 76% as a result. Key Principles constantly monitor the performance of our campaigns, adjusting them accordingly and suggesting how we can enhance them. We are now embarking on a roadmap to introduce remarketing campaigns along with Facebook advertising. We now see using paid advertising vital in growing the business and see Key Principles as the ideal partner to carry that forward with.”
“Key Principles have been helping my immigration law firm (OTB Legal) with SEO and Ad Words. I’ve been really happy with the work that has been carried out, which has seen really positive results for creating new leads for our business. Malik and Jackie are very good at keeping me updated in terms of the steps that are being taken. Highly recommend!”
“The Google Ads Search training provided by Key Principles was excellent. The knowledge of the course leader, Terri, was great and I learnt a lot over the three days I spent with her. The course was just the right length as it allowed me to learn the theory and then put it into practice. Overall I’m very satisfied with the training and would recommend Key Principles to friends and colleagues that want to learn more about how to use Google Ads in a way that works for their business. I’m looking forward to putting my knowledge into practice for Choose Leisure.”
“We have been working with Key Principles since July 2014 in the UK and subsequently with other Piab AB companies as a result of the positive improvements in our search engine results and Google Ads campaigns. Key Principles have always focused on understanding our business and our strategic growth objectives, providing additional ideas on how we can develop the lead generation activity, contributing very positively to our double-digit business growth in 2017. In 2018 we will increase our activity on AdWords campaigns with Key principles adding divisions, whilst reducing our current spend on less productive areas of marketing such as magazine advertising.”
“The team at Key Principles are excellent, they understand our business objectives and work hard to ensure the campaigns we run are both effective and delivering results.”
“Jackie and her team at Key Principles have played a vital role in ensuring J-Flex has a clear and visible presence online. Our website continues to be the dominant source for new customers; backed up with focused SEO, targeted AdWords search and remarketing campaigns plus award-winning social media posts, it’s no wonder!”
Book Your Free Strategy Session
Your 30 minute strategy session will include a review of your current position, business objectives and marketing activities. The review with a marketing strategy specialist will unlock new insights and actionable ideas.
Following this call you will receive recommendations on marketing activities that will help you achieve your business objectives.