Eclipse Group Solutions
Hybris Gold Partner and Systems Integrator Eclipse deploys pinpoint targeting.
Challenge
Back in the summer of 2012, Perm Ghattaura and Tim Stainthorpe of Eclipse Group Solutions asked Key Principles to help with the development of a marketing plan focused on helping to deliver the companies vision and objectives. The ambitious systems integrator continues to aim for fast growth after growing significantly during 2013 and into 2014.
Solution
Deploying a range of marketing techniques, Eclipse was already using Google Adwords as part of the mix. Key Principles was asked to look at the existing campaigns and has since helped to develop campaigns targeting specific niche phrases and market sectors. The IT sector is notoriously expensive for keywords such as ‘IT hosting’ or ‘IT managed service’ where costs can be well above £10 per click for certain phrases.
Results
By focusing on the niche phrases and specific key phrase types (exact, phrase and broad modified) Key Principles has been able to reduce costs and cost per click as well as increase the number of leads generated.
Eclipse Group Solutions aims to grow by 50% of the next three years utilising a range of marketing activity including Google Adwords and Google Remarketing.
Testimonial
Perm Ghattura, Sales and Account Director at Eclipse Group Solutions comments, “We use Key Principles for a whole variety of marketing support activities from direct mail to email marketing to strategy and planning. Yet one of the activities that requires the most technical expertise is Adwords and here Key Principles show just how good they are at making Adwords work for you. We are now using Remarketing too and this is proving both cost effective and great for building brand awareness in a competitive market.”
Want Results Like These?
If you are looking for great results like these from your digital marketing efforts then take the first step now by booking your 30 minute strategy session.
The session will include a review of your current position, business objectives and marketing activities with a marketing strategy specialist, unlocking new insights and actionable ideas.
Following this call you will receive recommendations on marketing activities that will help you achieve your business objectives.