Adjust Massage Case Study
See how we helped the massage specialists
Adjust Massage offers sports massage, deep tissue massage & back massage
Challenge
Adjust Massage was set up in July 2014 by James Sylvester. As a qualified sports masseuse, as well as an entrepreneur, James was building the business using marketing and promotional activity.
James quickly implemented a website www.adjustmassage.co.uk plus a promotional price for a first massage, as well as PR, blogging and social media marketing.
Even with this activity, James was frustrated at the speed of growth. He was referred to Jackie Key of Key Principles by a marketing consultant to help move the business forward faster.
Solution
Following an initial meeting, Key Principles built Google Ads campaigns for Adjust Massage. Primarily focused on the local area around Lady Bay; roughly a 10-mile radius and promoted Sport Massage.
The campaigns were set up within a few days of the meeting. James received phone calls and enquiries within hours of the campaigns going live!
Tracking was set up. James also tracks phone call enquiries, so that the return on investment was measured.
Key Principles also provided £120 from Google towards the second months advertising costs.
Results
The impact of the Google Ads campaigns was felt immediately. In the first month 23 enquiries were generated and more than 18 bookings, with 4 repeat bookings. The figures for the first six months were:
100+
Enquiries
80+
Bookings
25%
Repeat Booking Rate
Testimonial
If you want to grow your business, I’ve now realized the fastest and most effective way, even for relatively new local businesses, is Google Ads. You may have to spend more than feels comfortable, but you get it back and more. We still do blogging, PR and events, but Google Ads is the real driver of growth.
– James Sylvester, Adjust Massage
Want Results Like These?
If you are looking for great results like these from your digital marketing efforts then take the first step now by booking your 30 minute strategy session.
The session will include a review of your current position, business objectives and marketing activities with a marketing strategy specialist, unlocking new insights and actionable ideas.
Following this call you will receive recommendations on marketing activities that will help you achieve your business objectives.