Kristy Ellis Case Study
See how we helped a new Personal Training Business thrive
Kristy Ellis Personal Training offers personal and group training at her studio in Chelmsford
Challenge
Kirsty has a successful personal training studio and business in Nottingham which she started following three years working at a gym in Nottingham. She didn’t need to consider Google Ads as many clients came with her when she set up my own studio.
However, she knew setting up a brand-new personal training studio and being new to the Chelmsford area was going to be a bigger challenge.
The studio in Nottingham gave her the confidence to set up in Chelmsford, but she was still concerned and worried about starting a fresh and having the outlay of a studio and no clients on the books!
Her first challenge was to get some clients and cover the studio costs. She’d been advised to look at Google Ads and she was referred Google Ads experts at Key Principles by one of her existing clients.
Solution
Two campaigns were set up for Kristy Ellis Personal Training Chelmsford in February 2016 with a clear focus on the Chelmsford area and ‘personal training’ type keywords.
Key Principles was aware that being effectively a new start up, the campaigns needed to be set up within a strict budget and the campaigns were developed with this in mind.
Working with Kristy and Kristy’s web developer, Key Principles helped to develop a new landing page, as well as revise the home page, to ensure the maximum number of enquiries online.
Results
The impact of the new Google Ads campaigns was felt quickly with 12 enquiries online in the first month, with some bookings and money coming in too.
As with any small business you must cover your costs and Kristy did from the beginning; covering the studio rent costs as soon as they kicked in.
The campaigns generated 45 enquiries online and 70% of her long-term clients came from Google Ads.
After just four months, Kristy was confident enough with the business progress to bring in another personal trainer to help with some of the evening training sessions. A second trainer is already shadowing Kristy and will cover holidays
Testimonial
It has grown more quickly than I expected. I’m surprised and pleased with the growth. Key Principles has most definitely helped with 70% of my clients coming from the Google Ads campaigns they set up. Jackie and Terri at Key Principles have been really helpful; always available answering any questions or queries and helping me to keep on track. I’m really pleased with their service; they are really good at what they do.
I only want to take on two or three more clients myself. We will continue with the Google Ads activity to bring in new clients for the new personal trainers I’m bring into the business. Knowing that I can get regular enquiries and new clients from Google Ads is really giving me the confidence to grow the business. Google Ads with Key Principles is definitely worth it. I’m aiming for up to four personal trainers at the Chelmsford studio. Chelmsford better watch out – we’re here to get you fit.
– Kristy Ellis, Kristy Ellis Personal Training
Want Results Like These?
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