KIA Parts UK Case Study
See how we help the specialist KIA parts provider – Updated December 2022
KIA Parts UK is a part of the TMS Motor Group company and they sell genuine KIA parts and spares through their ecommerce website. TMS Motor Group is a KIA dealer with showrooms in Hinckley and Leicester so they know their way around the KIA car range.
Challenge
Kia Parts UK approached Key Principles to help grow their online Kia Parts business back in April 2016.
The challenge Kia Parts UK faced was tight margins on the parts in a competitive market. Having built up a base of trade customers, and parts purchases through organic listings, the owners decided to look at Google Ads to see if they could increase volumes as well as maintain a return on their investment.
Originally implemented in-house, they quickly realised they needed our expertise.
Solution
Key Principles implemented Google Ads Search and Shopping, as well as Bing Ads Search and Shopping. In recent times, we’ve also added Facebook Dynamic Product Listing Ads.
Optimisation of the Google Shopping feed, as well as management and optimisation of campaigns is on-going and continues to provide an ROI for the client.
We achieved some amazing results for Kia Parts UK back in 2019, when compared with 2018. However, we are always looking to continually improve the performance of our clients’ paid advertising campaigns. Check out our latest results below.
Results
Results shown are a year-on-year comparison, comparing 2018 vs. 2019.
2814%
Increase In ROAS
6.88%
Reduction In Ad Spend
20.46%
Reduction In CPC
Updated results, showing a year-on-year comparison, comparing 2021 vs. 2022
12.1%
Increase In Ad Spend
31.8%
Increase in Revenue
42.5%
Increase In ROI
Conclusion
To summarise, Key Principles have helped Kia Parts UK to sell more products through their ecommerce website whilst maintaining a very high return on ad spend (ROAS) and return on investment (ROI). We have also added in new campaigns and new digital channels to scale the volume of sales whilst maintaining a high ROAS.
UPDATE December 2022 – And in more recent years, we have continued to manage and optimise the campaigns as the digital channels like Google Ads and Microsoft Advertising have increased the requirement for automation. Keeping up to date with the ever changing requirements of the paid media channels ensures we continue to not just provide results, but to continually improve results for our clients.
Want Results Like These?
If you are looking for great results like these from your digital marketing efforts then take the first step now by booking your 30 minute strategy session.
The session will include a review of your current position, business objectives and marketing activities with a marketing strategy specialist, unlocking new insights and actionable ideas.
Following this call you will receive recommendations on marketing activities that will help you achieve your business objectives.