OTB Legal Case Study
See how we help the immigration law specialists
OTB Legal are UK immigration law specialists based in Nottingham. The law firm helps both businesses and personal customers with immigration advice.
OTB bring a fresh outlook to the world of immigration law with the business being formed to deliver legal services advice with a more personal and modern approach using technology to help deliver their services in a smooth and efficient manner.
Shortly after working with the firm, we helped to deliver a 10% conversion rate and 251% more enquiries.
Challenge
OTB Legal approached us very early in the company’s history with just three employees and lots of ambition to help individuals and businesses by getting more leads coming through the door.
As with any start-up, the budget was quite small, so the initial strategy involved very targeted advertising that led to high conversion rates and a quick return on their investment.
Solution
Our Google Ads campaign delivered a 10% conversion rate for the firm almost instantly, which has increased over time.
Following the success of the Google Ads campaign, OTB Legal opted into our SEO service, which saw another boost to website visitor numbers and enquiries.
With further success from SEO, we most recently expanded into Facebook Ads with OTB Legal, as well as bolstering the Google Ads campaigns further now targeting corporate law.
Since implementing proactive marketing strategies, we have also helped OTB Legal grow internationally into Hong Kong.
Getting strategy right the first time is crucial, let us help to find the best strategy for you.
Results
Comparing 1st February 2020 to 27th September 2020 vs. 6th June 2019 to 31st January 2020
251%
Increase In Enquiries
61%
Increase In Organic Traffic
#1
Ranking For Main Keyword
Testimonial
Key Principles have been helping my immigration law firm (OTB Legal) with SEO and Ad Words. I’ve been really happy with the work that has been carried out, which has seen really positive results for creating new leads for our business. Malik and Jackie are very good at keeping me updated in terms of the steps that are being taken. Highly recommend!
Mark Lilley-Tams
Director – OTB Legal
Want Results Like These?
If you are looking for great results like these from your digital marketing efforts then take the first step now by booking your 30 minute strategy session.
The session will include a review of your current position, business objectives and marketing activities with a marketing strategy specialist, unlocking new insights and actionable ideas.
Following this call you will receive recommendations on marketing activities that will help you achieve your business objectives.