Microsoft Shopping Agency
Expand your shopping success by listing your products on the Bing search engine as well.
If you are having great success with Google Shopping then Microsoft Shopping is the next logical channel to expand your reach and drive more sales.
Microsoft Shopping operates in a very similar way to Google Shopping and allows you to use a product feed to display ads in the shopping section of the Bing search engine.
Very similar to search campaigns, Microsoft tends to offer a lower cost per click in comparison to Google due to reduced competition levels making it a great way to expand your reach and drive more profitable sales.
Why Microsoft Shopping?
Show Product Images
Similar to Google, you can reduce wasted spend by immediately displaying a picture of your product and the price. If the user isn’t interested in the product then they won’t click on the ad and you won’t waste budget.
Inventory Matching
Only show adverts for your products you have in stock or products over a certain value. We will setup your Microsoft Shopping campaign based on your most profitable products and, of course, products you have in stock.
Lower Cost Per Clicks
Microsoft Advertising generally has lower cost per clicks than Google search and when we combine this with the fact that shopping usually has a lower cost per click than search, we can reduce the cost per clicks even more and improve profitability.
Fast Setup
If you are running Google Shopping Ads then you already have a product feed that will be compatible with Microsoft Shopping which makes the setup of the campaigns that much quicker and easier to get up and running.
Microsoft Shopping FAQs
Overall across paid search the average is that Microsoft has a 30% lower cost per click than Google across the board. Now this does vary greatly on industry so results will vary for your business but there’s a good chance you will see lower cost per clicks on Microsoft Shopping.
You definitely can, the import feature is a great way to get up and running quickly on Microsoft Shopping however it should be used with caution and we wouldn’t recommend using it outside of simply transferring your campaigns across. We would recommend that all ongoing optimisation is done within the Microsoft Advertising platform.
It depends where you currently are with your paid search strategy. If you already have Google Shopping up and running and are seeing success from it then definitely as Microsoft Shopping will likely add more sales volume at a lower cost. If you haven’t launched any shopping campaigns yet or are struggling to make Google Shopping profitable then it may be best to focus your attention there first as Google will have much more search volume.
Book Your Free Strategy Session
Your 30 minute strategy session will include a review of your current position, business objectives and marketing activities. The review with a marketing strategy specialist will unlock new insights and actionable ideas.
Following this call you will receive recommendations on marketing activities that will help you achieve your business objectives.