At the end of 2012 my small business was doing ok, but not great, and I knew I had to make changes or I’d be trying to get myself a ‘proper’ job. Here are 4 things I have learned as a small business owner that could be useful for you!
2013 was certainly a year of change for me, and I can certainly say that I’ve learnt loads. I needed to move my business forward and I needed to do it fast. I gave myself 2013 to do it. Probably the thing that really started the turnaround was joining the Entrepreneurs Circle.
As a result of the Circle (often affectionately known as the Magic Circle) I met loads of like-minded business people and started to really learn what it takes to move a business forward. As a result I’ve learnt some big lessons and some of them I’ll share with you now.
1. Work on your business not in your business.
I’m not saying that you need to do that all the time, but to move your business forward quickly you do need to have regular chunks of time where you are moving your business forward through strategic thinking, development plans and most importantly implementation of those plans. This brings me nicely onto my second learning for 2013.
2. You have to implement.
I spent plenty of time coming up with the ideas but not thinking they were good enough, and as a result not implementing them. Don’t be paralysed by fear; in the words of Nike – just do it! Seriously if you’ve thought it through and you’re happy with it, then whatever it might be, let it see the light of day. Get it out there and reap the rewards of your hard work.
As an example, think about my blog – I started it in May 2013 and writing those first few posts was a little scary but I did it and now I’m seeing the benefits. Check out ‘The Power of Blogging and Social Media Marketing: Update After 6 Months’
3. You need to keep on learning.
So here I am; a degree; a masters; a fellow of the Chartered Institute of Marketing and I’ve been running Key Principles for over 8 years and I’ve been in business since April 2005, yet I’m telling you now, you can always be learning. For many years I hadn’t read a business book but now I’m going for it again; from Nigel Botterill’s – Botty’s Rules to Dan Kennedy’s – No B.S Time Management for Entrepreneurs, and now Dan Kennedy’s – No B.S Ruthless Management of People and Profits. I’m not just reading but also taking on board new ideas and adjusting what I do and how I do it. (And I even have business books on my Christmas list!!)
4. You shouldn’t be doing it all yourself.
Maybe you don’t want to have the responsibility of employing someone like I have this year, but that shouldn’t stop you from outsourcing some things. From virtual PAs to bookkeeping, there will be certain things that you’re doing that you seriously shouldn’t be, because guess what… someone else can do it better than you, quicker than you or at a lower cost than you!
2013 has been a great year. I’d like to thank my wonderful clients, fantastic and ever growing array of business associates and my great suppliers for their business and their support.
We are looking forward to the New Year… Helping our clients grow their businesses as we grow our little one too.
Please feel free to share and like this post as well as get in touch with me if you have any comments.
By Jackie Key
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With over 25 years’ experience in marketing Jackie Key, Managing Director at Key Principles, which was set up in 2005, helps small, medium and large businesses grow through marketing and online marketing.