Automotive
Digital
Marketing
Agency

The integrated digital marketing agency
for ambitious businesses

Which digital platforms are best for your business?

What We Do

With 10+ years working with car dealerships, we understand the importance of digital marketing to your business.

As experts in paid search and paid social, and with a clear understanding of your needs, Key Principles is ideally placed to help you generate quality leads, and ensure our activities generate a return for you.

Automotive PPC Icon

PPC

Pay-per-click advertising specialists with experience in a range of automotive businesses including main dealers, second hand dealers and ecommerce based part shops.

Automotive SEO Icon

SEO

Helping your dealership climb higher up the organic search results no matter what dealer management system you are using.

The Importance of Digital Marketing for Car Dealers

If you’re a car dealer, you’re in the right place. We help car dealerships and parts businesses grow using proven digital marketing techniques that drive enquiries and sales, and all with a return on investment.

It’s easy to be confused when it comes to digital marketing. We know the buying process for a new and used car can be a long, drawn out affair, and that your customer maybe searching on Google or Bing, or using AutoTrader or Facebook. So how do you make sure you’re focused on the right channels, that you don’t spend more than you need to or should do, that you’re getting a return?

Speak to Key Principles for honest, open advice on what is working and what isn’t, and where you should spend your marketing budget for the best results.

How We Do It

Our Simple Three Step Process

Plan

“A goal without a
plan is just a wish”

Antoine de Saint-Exupéry

Progress

“The path to success is to take
massive determined actions”

Tony Robbins

Prosper

“A quitter never wins and a
winner never quits”

Napoleon Hill

Our Partners

Google Logo Greyscale
Amazon Logo Greyscale
Microsoft Bing Logo Greyscale
eBay Logo Greyscale
Facebook Logo Greyscale
Moz Logo Greyscale
LinkedIn Logo Greyscale
CIM Logo Greyscale

What Our Clients Say

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TMS Motor Group Logo

TMS Motor Group

The team at Key Principles are excellent, they understand our business objectives and work hard to ensure the campaigns we run are both effective and delivering results.

NK Motors Logo

NK Motors

Key Principles understood our objectives from the start and were able to develop our campaigns successfully. We appreciate their attention to detail and regular updates.

Volvo Part Shop Logo

Volvo Part Shop

Almost 2 years since launching and our campaigns have naturally evolved, and we now spend in excess of £3000 per month on our Google advertising alone, suffice to say our turnover has increased by 76% as a result. Key Principles constantly monitor the performance of our campaigns, adjusting them accordingly and suggesting how we can enhance them. We are now embarking on a roadmap to introduce remarketing campaigns along with Facebook advertising. We now see using paid advertising vital in growing the business and see Key Principles as the ideal partner to carry that forward with.

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Why Key Principles

Complete Transparency

You pay Google/Bing/Facebook/LinkedIn directly so you know exactly how much money you are spending on your paid search and online advertising. And the accounts are yours, not ours.

One Main Point Of Contact

You’ll have your own account manager, available during working hours, with a backup for holiday periods.

Tailored 24/7 Reporting

Your report is tailored and based on your objective.

No Long, Fixed Term Contracts

You stay with us because you want to.

Comprehensive Tracking

If you don’t track, you don’t know what’s working and what isn’t, and neither do we, which is why we always insist on tracking.

Expertise Guaranteed

A qualified PPC specialist will manage your campaigns backed by an agency with Google Partner status since 2014.

Ethical Practises

We don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained. With us, growing your business is our priority.

Book Your Free Strategy Session

Your 30 minute strategy session will include a review of your current position, business objectives and marketing activities. The review with a marketing strategy specialist will unlock new insights and actionable ideas.

Following this call you will receive recommendations on marketing activities that will help you achieve your business objectives.