Legal Digital Marketing Services
Using an integrated approach to get the best results for your business.
Our team of digital marketing consultants work in partnership with law firms to deliver digital marketing campaigns focused on achieving an ROI for you.
Using our three-step process; plan, progress and prosper, we develop campaigns that generate results.
We always start with tracking because “If You Can’t Measure It, You Can’t Improve It” (Peter Drucker), and then we complete an audit of your current activity, your priorities and your target market, to come up with a complete digital strategy that includes some or all of the service we offer below.
Be assured that we will only recommend activities we believe will generate a return for you.
Legal PPC Services
Google Ads
As Google Premier Partners with specialisations in search and shopping our experienced team of digital marketing experts can transform your Google Ads search campaigns to ensure you’re getting the most from the channel.
Microsoft Ads
Microsoft Advertising is a channel that many overlook. At Key Principles you will get dedicated Microsoft Advertising optimisations from your account manager and not just Google Ads imports.
Facebook Ads
Facebook is a very cost effective channel for achieving new enquiries and allows you the opportunity to advertise to customers who may not be actively searching for your services allowing you to expand your reach.
LinkedIn Ads
LinkedIn contains crucial data for B2B businesses including job titles and companies of employment allow for hyper targeted B2B social campaigns on the platform. This channel is best suited to higher ticket services.
SEO & Web Development For Law Firms
SEO
Our SEO services for law firms are specifically tailored to your business. If you are a local law firm looking to gain higher rankings in your surrounding areas then we can focus on long tail specific keywords. Larger law firms that are looking to improve rankings nationally will need a different strategy and approach.
Web Development
Specialists in WordPress web development we can design and create a fast-loading, SEO friendly website. All of our websites come built with functionality and conversion rates in mind as you may have a great looking website but if you aren’t generating traffic and enquiries you aren’t going to grow your firm.
Analytics
At Key Principles we are crazy about website analytics. If we don’t have website analytics then we don’t know how well marketing campaigns are performing and what we can do to improve.
Our goal is to help you grow your law firm quicker using the power of digital marketing and analytics and tracking is the foundation of any marketing campaign, we will always check and double check tracking setups before launching new marketing campaigns.
Whether you are struggling to make sense of the data you have or your data is missing altogether, our team of experts can help to put the pieces of the jigsaw back together and help you to draw actionable insights from all those numbers.
Book Your Free Strategy Session
Your 30 minute strategy session will include a review of your current position, business objectives and marketing activities. The review with a marketing strategy specialist will unlock new insights and actionable ideas.
Following this call you will receive recommendations on marketing activities that will help you achieve your business objectives.