Automotive
Digital
Marketing
Agency
The integrated digital marketing agency
for ambitious businesses
Which digital platforms are best for your business?
What We Do
With 10+ years working with car dealerships, we understand the importance of digital marketing to your business.
As experts in paid search and paid social, and with a clear understanding of your needs, Key Principles is ideally placed to help you generate quality leads, and ensure our activities generate a return for you.

PPC
Pay-per-click advertising specialists with experience in a range of automotive businesses including main dealers, second hand dealers and ecommerce based part shops.

SEO
Helping your dealership climb higher up the organic search results no matter what dealer management system you are using.
View Our Work
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TMS Motor Group
View Case Study: TMS Motor Group -

NK Motors
View Case Study: NK Motors -

Philip Raby Specialist Cars
View Case Study: Philip Raby Specialist Cars -

Choose Leisure
View Case Study: Choose Leisure
The Importance of Digital Marketing for Car Dealers
If you’re a car dealer, you’re in the right place. We help car dealerships and parts businesses grow using proven digital marketing techniques that drive enquiries and sales, and all with a return on investment.
It’s easy to be confused when it comes to digital marketing. We know the buying process for a new and used car can be a long, drawn out affair, and that your customer maybe searching on Google or Bing, or using AutoTrader or Facebook. So how do you make sure you’re focused on the right channels, that you don’t spend more than you need to or should do, that you’re getting a return?
Speak to Key Principles for honest, open advice on what is working and what isn’t, and where you should spend your marketing budget for the best results.
How We Do It
Our Simple Three Step Process
Plan
“A goal without a
plan is just a wish”
Antoine de Saint-Exupéry
Progress
“The path to success is to take
massive determined actions”
Tony Robbins
Prosper
“A quitter never wins and a
winner never quits”
Napoleon Hill
Our Partners








What Our Clients Say
Why Key Principles
Complete Transparency
You pay Google/Bing/Facebook/LinkedIn directly so you know exactly how much money you are spending on your paid search and online advertising. And the accounts are yours, not ours.
One Main Point Of Contact
You’ll have your own account manager, available during working hours, with a backup for holiday periods.
Tailored 24/7 Reporting
Your report is tailored and based on your objective.
No Long, Fixed Term Contracts
You stay with us because you want to.
Comprehensive Tracking
If you don’t track, you don’t know what’s working and what isn’t, and neither do we, which is why we always insist on tracking.
Expertise Guaranteed
A qualified PPC specialist will manage your campaigns backed by an agency with Google Partner status since 2014.
Ethical Practises
We don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained. With us, growing your business is our priority.
Book Your Free Strategy Session
Your 30 minute strategy session will include a review of your current position, business objectives and marketing activities. The review with a marketing strategy specialist will unlock new insights and actionable ideas.
Following this call you will receive recommendations on marketing activities that will help you achieve your business objectives.

