“Jackie at Key Principles has looked after our Adwords campaign and assisted our web designer in making sure that PWR Property Consultants maintain a presence on page 1 of the Google searches for letting agents in Nottingham and Mansfield for a few years now and has also assisted in the redesign and delivery of our current website.  Jackie has a very personable approach, provides good value for money and keeps abreast of changes in the SEO arena, to make sure that we maintain our online presence.  I would have no hesitation in recommending her services.”

Simon Perkins

PWR Property Consultants

“Turnover increased by 22% with the Adwords campaign easily paying for itself. The campaigns worked so well that we’ve continued with the campaigns ever since the initial set up. We’ve also increased the use of Google Adwords by extending the campaign to include additional services beyond the Apple product repairs. Key Principles has helped us grow our business, generating leads and sales for us. They obviously know what they are doing; they’re real experts and I would not hesitate to recommend them to any business that wants to grow.”

Marcus Nelson


“Trying to deal with my own Google Adwords campaigns was becoming a time consuming and costly exercise so I asked Key Principles to take a look for us. Key Principles quickly turned my campaigns around to get better quality scores, more clicks and cut my Adwords bill by 80%. I can’t recommend Key Principles highly enough.”

Paul Evans

Butler Evans

“I was recommended Jackie at Key Principles and have been very pleased with the help she has given us so far. We have real ambitions to grow and Jackie has helped us move our business forward. From an initial marketing strategy and plan to redevelopment of our website, to Google Adwords, direct mail and telemarketing, as well as social media, Jackie has helped us with all our marketing requirements. Excellent service and really easy to work with.”

Chris Messon

Lime Circle

“Jackie really is an expert in her field. From SEO to pay-per-click, her knowledge and understanding of how search engines work is extensive. She knows how to get results for your business and delivers training and strategies that really work. Her input and advice have been invaluable for us in creating a website that people want to visit. I would not hesitate to recommend Jackie at Key Principles to anyone who’s serious about expanding their online presence.”

Kate Tyler

Shake Social

“I have worked with Jackie for a number of years and as soon as I took on the role of Head of Marketing for ASM Technologies, my first phone call was to Jackie to help with our email marketing – that is how highly I think of Jackie and the services she has provided for me. MetricMail is quick and very easy to use and the range of reports ideal for when I need to justify ROI on my campaigns. Jackie is an expert in her field and is always suggesting new ideas and ways to maximise response rates for my email marketing campaigns. Jackie will continue to be a key part in my marketing activity, providing an excellent service, great value for money and great fun to work with. I can’t recommend Jackie enough”.

Zach Smith

ASM Technologies

“When it comes to email marketing, Jackie at Key Principles has been instrumental in helping us to really get the best out of MetricMail and email marketing in general. Whether it is coming up with new email ideas or improving a subject line, Jackie has been a real help.”

Denise Parkinson


“We’ve updated our website this year and we’re currently looking at a German version of the website. Jackie at Key Principles has helped us manage the project, provided SEO expertise and helped with site structure, copywriting and has even provided guidance on the best way to SEO the German website. We’ve worked with Jackie for a number of years and would definitely recommend her to other companies wanting to grow their business.”

John Kirk


“Moving to Chelmsford from Nottingham, I’d been advised that I’d need Adwords experts to help grow the new business quickly. A recommendation from a business associate led me to get in touch with Key Principles. I’m so glad I did! Key Principles has made a massive difference. They’ve really helped me build the business in Chelmsford fast.”


Kristy Ellis

Kristy Ellis Personal Training

“Taking expert advice is something I recommend to my clients, taking expert advice when it comes to Adwords is something I recommend to colleagues. Jackie and Key Principles have increased my business turnover whilst decreasing my advertising cost on a month by month basis. I could never achieve what these guys do. Worth every penny.”


John Walker

My School Appeal

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