Case Studies

Kristy Ellis Personal Training Chelmsford came about as Kristy made the move from Nottingham to Chelmsford. With a successful personal training studio in Nottingham, Kristy was confident, although a little anxious, about setting up a new studio in Chelmsford with limited knowledge of the area and no clients locally.

My School Appeal is run by John Walker, a specialist education law solicitor recognised in the Legal 500 as ‘having a wealth of experience’. In his own words, John has provided the following incites and information.

Bronwen Mackenzie, Marketing Manager at TMS Motor Group believed there was an opportunity to use Google Adwords more effectively to drive enquiries and business for the ambitious car dealership. The company were already using newspaper advertising, PR, events, social media marketing, as well as trialing Adwords.

James Sylvester, owner of Adjust Massage, needed to increase bookings and having tried social media, blogging and more, he approached Jackie of Key Principles with the objective of using Google Adwords to accelerate his growth. Over the first 6 months, Key Principles drove over 100 new bookings, doubling the business with a return on investment of 61%.

Ambitious local letting agency, PWR Lettings was referred to Key Principles back in 2010. Simon Perkins, Partner at PWR Lettings, wanted to start using Google Adwords to grow their business with the recent opening of their Nottingham office, Thackerays Lane, Woodthorpe. Simon knew that Google Adwords would provide an immediate presence on Google while natural search engine rankings would require on-going search engine optimisation.

Back in early 2011, Paul Evans of Butler Evans was referred to Key Principles to help with their marketing strategy and plan. This led Butler Evans to use Google Adwords in the highly competitive business insurance market.

Nottingham City Centre based Mobile Phone Repair Company’s owner, Marcus Nelson came to Key Principles in 2013 wanting to increase the number of visitors to their shop as well as increase turnover and profits.

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