KP Manufacturing Icon


lead generation locally, nationally or internationally, keeping it lean and incorporating kaizen
all with 24/7 reporting and ROI tracking included

With over 30 years’ experience helping manufacturers grow their businesses, nationally and internationally, we work with your in-house marketing team to offer expertise in digital marketing as well as provide input on your marketing strategies and plans.

We keep your digital marketing lean by focusing on where your potential customers are and only using channels that deliver an ROI.

We incorporate kaizen; we are always looking to make improvements to campaigns so that we can generate the best ROI for you.

Free Google Ads Audit

manufacturing services


Tracking setup using
Google Tag Manager
for improved visibility.


Using the Key Principles
Digital Dashboard provides
a complete KPI overview.


People are service
for your products
let them find you.


Promote your business
to warm audiences
on social media.


Limit your reliance
on paid advertising
with improved organic traffic.


Remain in the minds of
potential customers and upsell
to previous customers.

tracking and reporting

If you don’t track, you know nothing. Seriously nothing.
With world-class tracking using Google Tag Manager and Google Analytics,
we track all actions on your website so we can identify what’s working and what isn’t fast.
And if it’s not working, we will tell you so and come up with a plan to improve the activity, or stop it.
Reporting is available 24/7 and can be tailored to show the KPI’s you care about most.

We can help your export endeavours as the above services are offered in various languages to suit your target markets.
All our manufacturing clients are global businesses.

our client results

J-Flex Logo

40% reduction
in cost per enquiry

compared to
previous year

Piab Logo

Above industry averages
for all KPIs
and expansion
of Google Ads
into other global markets

Piab Logo

Piab France
joined Key Principles
and have a cost per enquiry
of €6.59

put your trust in us

complete transparency

You pay Google/Bing/Facebook/LinkedIn directly so you know exactly how much money you are spending on your paid search and online advertising. And the accounts are yours, not ours.

one main point of contact

You’ll have your own account manager, available during working hours, with a backup for holiday periods.

tailored 24/7 reporting

Reporting packages tailored to you and your objectives.

no long, fixed term contracts

You stay with us because you want to.

comprehensive tracking

If you don’t track, you don’t know what’s working and what isn’t, and neither do we, which is why we always insist on tracking.

expertise guaranteed

A qualified PPC specialist will manage your campaigns backed by an agency with Google Partner status since 2014.

ethical practices

We don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained. With us, growing your business is our priority.

team up with us

Speak to one of our specialists today.

100% guarantee

We won’t be the cheapest, we will be the best. We will only recommend what we believe can work for you, but if it isn’t working, we won’t hold you to any contract, you stay with us because you want to, not because you have to…