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drive sales profitably and surpass your goals
combine Google & Microsoft Search, Shopping & Facebook Advertising with Auto-Ads™

Focused on making a return on your ad spend and your investment with us, Key Principles uses automation including Auto-AdsTM , feed optimisation, comparison shopping services, bid optimisation and more to reduce waste and focus your budget on achieving the best possible return for you.

“The most prominent thing for me was the fact that Key Principles asked for profit margins on products and stated that you are only interested in getting customers sales that make a profit. It is so obvious to me but in 14-15 similar proposals Key Principles were the only one who has picked up on this. As we both know you can get a lot of sales from Google which do not make any profit. Pointless…” 
– A B Cartridges Ltd

If you want to make more from your online advertising, speak to Key Principles.

Free Google Ads Audit

    ecommerce services


    Tracking setup using
    Google Tag Manager
    for improved visibility.


    Using the Key Principles
    Digital Dashboard provides
    a complete KPI overview.


    People are searching
    for your products
    let them find you.


    Promote your products
    to warm audiences
    on social media.


    Limit your reliance
    on paid advertising
    with improved organic traffic.


    Generate repeat
    business and upsell
    to previous customers.

    tracking and reporting

    If you don’t track, you know nothing. Seriously nothing.
    With world-class tracking using Google Tag Manager and Google Analytics,
    we track all actions on your website so we can identify what’s working and what isn’t fast.
    And if it’s not working, we will tell you so and come up with a plan to improve the activity, or stop it.
    Reporting is available 24/7 and can be tailored to show the KPI’s you care about most.

    We can help your export endeavours as the above services are offered in various languages to suit your target markets.
    All our manufacturing clients are global businesses.

    our client results

    71% increase
    in online revenue

    in 5 months compared
    to previous agency

    Kia Parts UK Logo

    Tripled turnover
    in first 12 months
    and further improved
    ROAS by 2814%
    compared to
    previous year.

    Online Packaging Retailer Icon

    200% ROAS
    from Google Shopping
    as well as 500% increase in
    organic traffic

    put your trust in us

    complete transparency

    You pay Google/Bing/Facebook/LinkedIn directly so you know exactly how much money you are spending on your paid search and online advertising. And the accounts are yours, not ours.

    one main point of contact

    You’ll have your own account manager, available during working hours, with a backup for holiday periods.

    tailored 24/7 reporting

    Reporting packages tailored to you and your objectives.

    no long, fixed term contracts

    You stay with us because you want to.

    comprehensive tracking

    If you don’t track, you don’t know what’s working and what isn’t, and neither do we, which is why we always insist on tracking.

    expertise guaranteed

    A qualified PPC specialist will manage your campaigns backed by an agency with Google Partner status since 2014.

    ethical practices

    We don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained. With us, growing your business is our priority.

    team up with us

    Speak to one of our specialists today.

    100% guarantee

    We won’t be the cheapest, we will be the best. We will only recommend what we believe can work for you, but if it isn’t working, we won’t hold you to any contract, you stay with us because you want to, not because you have to…