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drive sales profitably and surpass your goals
combine Google & Microsoft Search, Shopping & Facebook Advertising with Auto-Ads™

Focused on making a return on your ad spend and your investment with us, Key Principles uses automation including Auto-AdsTM , feed optimisation, comparison shopping services, bid optimisation and more to reduce waste and focus your budget on achieving the best possible return for you.

“The most prominent thing for me was the fact that Key Principles asked for profit margins on products and stated that you are only interested in getting customers sales that make a profit. It is so obvious to me but in 14-15 similar proposals Key Principles were the only one who has picked up on this. As we both know you can get a lot of sales from Google which do not make any profit. Pointless…” 
– A B Cartridges Ltd

If you want to make more from your online advertising, speak to Key Principles.

Free Google Ads Audit

ecommerce services


Tracking setup using
Google Tag Manager
for improved visibility.


Using the Key Principles
Digital Dashboard provides
a complete KPI overview.


People are searching
for your products
let them find you.


Promote your products
to warm audiences
on social media.


Limit your reliance
on paid advertising
with improved organic traffic.


Generate repeat
business and upsell
to previous customers.

tracking and reporting

If you don’t track, you know nothing. Seriously nothing.
With world-class tracking using Google Tag Manager and Google Analytics,
we track all actions on your website so we can identify what’s working and what isn’t fast.
And if it’s not working, we will tell you so and come up with a plan to improve the activity, or stop it.
Reporting is available 24/7 and can be tailored to show the KPI’s you care about most.

We can help your export endeavours as the above services are offered in various languages to suit your target markets.
All our manufacturing clients are global businesses.

our client results

71% increase
in online revenue

in 5 months compared
to previous agency

Kia Parts UK Logo

Tripled turnover
in first 12 months
and further improved
ROAS by 2814%
compared to
previous year.

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200% ROAS
from Google Shopping
as well as 500% increase in
organic traffic

put your trust in us

complete transparency

You pay Google/Bing/Facebook/LinkedIn directly so you know exactly how much money you are spending on your paid search and online advertising. And the accounts are yours, not ours.

one main point of contact

You’ll have your own account manager, available during working hours, with a backup for holiday periods.

tailored 24/7 reporting

Reporting packages tailored to you and your objectives.

no long, fixed term contracts

You stay with us because you want to.

comprehensive tracking

If you don’t track, you don’t know what’s working and what isn’t, and neither do we, which is why we always insist on tracking.

expertise guaranteed

A qualified PPC specialist will manage your campaigns backed by an agency with Google Partner status since 2014.

ethical practices

We don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained. With us, growing your business is our priority.

team up with us

Speak to one of our specialists today.

100% guarantee

We won’t be the cheapest, we will be the best. We will only recommend what we believe can work for you, but if it isn’t working, we won’t hold you to any contract, you stay with us because you want to, not because you have to…