move more metal with car dealer and parts specialists that generate leads and sales with a proven ROI
be where you need to be to get the sale

If you’re a car dealer, you’re in the right place. We help car dealerships and parts businesses grow using proven digital marketing techniques that drive enquiries and sales, and all with a return on investment.

It’s easy to be confused when it comes to digital marketing. We know the buying process for a new and used car can be a long, drawn out affair, and that your customer maybe searching on Google or Bing, or using AutoTrader or Facebook. So how do you make sure you’re focused on the right channels, that you don’t spend more than you need to or should do, that you’re getting a return?

Speak to Key Principles for honest, open advice on what is working and what isn’t, and where you should spend your marketing budget for the best results.

Free Google Ads Audit

car dealer services


Tracking setup using
Google Tag Manager
for improved visibility.


Using the Key Principles
Digital Dashboard provides
a complete KPI overview.


Including our unique
Auto-Ads™ system
to promote used cars on search.


Promote new and used
cars to warm audiences
on social media.


Limit your reliance
on paid advertising
with improved organic traffic.


Dynamically promote
your range of used cars
on search engines.

tracking and reporting

If you don’t track, you know nothing. Seriously nothing.
With world-class tracking using Google Tag Manager and Google Analytics,
we track all actions on your website so we can identify what’s working and what isn’t fast.
And if it’s not working, we will tell you so and come up with a plan to improve the activity, or stop it.
Reporting is available 24/7 and can be tailored to show the KPI’s you care about most.

our client results

Kia Parts UK Logo


in just
12 months

TMS Motor Group Logo

550+ enquiries per month
from a range of marketing
channels and a cost per lead of
from Google

NK Motor Group Logo

110% increase
in enquiries
in just
3 months

Our extensive research on this sector can be found in our car dealership white paper written by Key Principles managing director, Jackie Key. Alternatively, you can see our blog post detailing five reasons car dealerships should be using Google AdWords

put your trust in us

complete transparency

You pay Google/Bing/Facebook/LinkedIn directly so you know exactly how much money you are spending on your paid search and online advertising. And the accounts are yours, not ours.

one main point of contact

You’ll have your own account manager, available during working hours, with a backup for holiday periods.

tailored 24/7 reporting

Reporting packages tailored to you and your objectives.

no long, fixed term contracts

You stay with us because you want to.

comprehensive tracking

If you don’t track, you don’t know what’s working and what isn’t, and neither do we, which is why we always insist on tracking.

expertise guaranteed

A qualified PPC specialist will manage your campaigns backed by an agency with Google Partner status since 2014.

ethical practices

We don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained. With us, growing your business is our priority.

team up with us

Speak to one of our specialists today.

100% guarantee

We won’t be the cheapest, we will be the best. We will only recommend what we believe can work for you, but if it isn’t working, we won’t hold you to any contract, you stay with us because you want to, not because you have to…