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WHO WE ARE

marketing consultants on a mission to help you double the size of your business
experts in making your marketing budget go further with roi as a key principle

Who is Key Principles?

Key Principles is a digital marketing consultancy focused on helping you achieve your goals.

Our primary objective is to increase the number of leads and sales for you whilst achieving a return on your investment. We partner with ambitious businesses who are keen to grow their business fast.

Our marketing consultants are accredited marketing professionals with digital marketing certifications too.

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what we do

We do what’s right. We offer a range of digital marketing services from paid advertising to SEO to email marketing. Some of these you may want to do yourself, some may not be right for your business.  

We help you navigate the world of online marketing. It’s often confusing, and you’re unlikely to be able to do everything. Going back to key principles, we start by getting to know you, by identifying who and where your clients are, and then we develop a plan to reach your clients. It’s not rocket science; it’s old fashioned marketing. It’s common sense. And some creativity. 

why we do it

We are passionate about helping you grow your business. Working in partnership with the ambitious, our focus is on building your business using digital marketing that focuses on making a return on your investment. Helping you make the most of the digital channels that are right for you as a key principle.  

We won’t recommend additional activity if we don’t believe it is right for you. Of course, we will test ideas where appropriate and track outcomes.  

Plan, Progress & Prosper with Key Principles. 

our key principles

Our guiding principles:

Client Oriented and Results Driven – we aim to make a profound difference to our clients’ businesses and lives. Our clients’ success is our success. Surprise and delight our clients. We aim to double enquiries and / or sales for our clients in 90 days or less; we aim to make a profound difference to our clients’ businesses and lives.   

Complete Transparency – we communicate and act openly, honestly and with integrity.     

Continual Self-Improvement – we go for growth and learning every day. Continuous learning helps us grow and provide even better results for our clients. We all make mistakes, and as long as we learn from them and share them we can all grow and improve.     

Teamwork and Sharing – we share our knowledge and expertise with other team members and our clients; share your knowledge with documentation, presentations and coaching.     

Mutual Respect – we respect our clients and each other. We do what we say we are going to do and do it on time or sooner; we don’t let clients or team members down.     

Focus – to produce great work, we must focus. We give our colleagues the time and space to complete focused work. Focus is crucial.    

Excruciatingly High Standards – great is nowhere near good enough. We continually strive for personal excellence and exceptional delivery.  

Time – we do what we say we are going to do and do it on time or sooner; we don’t let clients or team members down. 

Celebrate – we celebrate when our clients win and when we win too. 

Laugh – we have fun along the way.

our numbers

14
Years In Business

£1m+
Managed Spend in 12 Months

86%
Net Promoter Score

where we started

We started back in April 2005 as a marketing consultancy serving local and national businesses with traditional and online marketing services. By 2014, and after focusing on digital marketing, Key Principles achieved Google Partner Status. Providing paid advertising services has always been part of the Key Principles DNA and will continue to be as we see paid advertising as one of the many ways of growing our client businesses fast. 

We now serve clients far and wide; from local Nottinghamshire businesses, to businesses in Kent and Lancashire to global businesses with offices across the world. We have clients in Europe including France and Germany, and we’ve served clients in the USA too. 

Made in Nottinghamshire – serving ambitious businesses worldwide.

what our clients say

“Jackie and her team at Key Principles have played a vital role in ensuring J-Flex has a clear and visible presence online. Our website continues to be the dominant source for new customers; backed up with focused SEO, targeted AdWords search and remarketing campaigns plus award-winning social media posts, it’s no wonder!”

“The team at Key Principles are excellent, they understand our business objectives and work hard to ensure the campaigns we run are both effective and delivering results.”

“Piab have been working with Key Principles since July 2014 in the UK and subsequently with other Piab AB companies as a result of the positive improvements in our search engine results and Google AdWords campaigns. Key Principles have always focused on understanding our business and our strategic growth objectives, and in turn provided additional ideas on how we can develop the lead generation activity. They helped us address overspend with Google and optimized our return on this investment which in turn contributed very positively to our double-digit business growth in 2017. In 2018 we will increase our activity on adword campaigns with Key principles adding divisions, whilst reducing our current spend on less productive areas of marketing such as magazine advertising.”

“We are very pleased with the service and support given by Key Principles. Naturally we were nervous venturing into the world of paid advertising for the 1st time since launching our ecommerce store in 2009, and it only took 7 years! Key Principles were understanding of our concern and suggested an “ease in” approach which we were very happy with. Almost 2 years on and our campaigns have naturally evolved, and we now spend in excess of £3000 per month on our Google advertising alone, suffice to say our turnover has increased by 76% as a result. Key Principles constantly monitor the performance of our campaigns, and not only adjust them accordingly but also suggest how we can enhance them. We are now embarking on a roadmap to introduce remarketing campaigns along with Facebook advertising. We now see using paid advertising vital in growing the business and see Key Principles as the ideal partner to carry that forward with.”

“The Google Ads Search training provided by Key Principles was excellent. The knowledge of the course leader, Terri, was great and I learnt a lot over the three days I spent with her. The course was just the right length as it allowed me to learn the theory and then put it into practice. Overall I’m very satisfied with the training and would recommend Key Principles to friends and colleagues that want to learn more about how to use Google Ads in a way that works for their business. I’m looking forward to putting my knowledge into practice for Choose Leisure.”

“Key Principles have been helping my immigration law firm (OTB Legal) with SEO and Ad Words. I’ve been really happy with the work that has been carried out, which has seen really positive results for creating new leads for our business. Malik and Jackie are very good at keeping me updated in terms of the steps that are being taken. Highly recommend!”

put your trust in us

We say it like it is – complete transparency and straight talking guaranteed – put your trust in us. 

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100% guarantee

We won’t be the cheapest, we will be the best. We will only recommend what we believe can work for you, but if it isn’t working, we won’t hold you to any contract, you stay with us because you want to, not because you have to…