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your online presence starts here
our websites combine modern design with SEO friendly coding

Every business needs a website to showcase their products and reach an online audience.

However, there are many websites that just load far too slow or are missing key SEO elements that mean you’re fighting a losing battle when it comes to promoting your business online.

Just because you have a website, it doesn’t mean you’ll magically receive traffic to it. Having a website is a continuous process of updating and adding content to keep driving visitors and sales. This is why, at Key Principles, we believe in building fast loading, SEO friendly websites.

Combine this with our modern design and conversion rate optimised sales pages and you’ll be in a great position to generate more leads and sales with a Key Principles website.

Free Website Audit


    We are a Nottingham based digital agency with experts in web development who can offer design and build services on the WordPress platform. Whether you are after a simple brochure based website or a complex e-commerce site with WooCommerce, our development team can handle it all.

    We also offer managed WordPress hosting services to ensure that your site is both lighting fast and completely secure when launched.

    Web Design

    Combining stunning
    design with
    simple functionality

    Web Design

    Start selling online
    with a stylish
    WooCommerce website


    Managed WordPress
    hosting for a lighting
    fast & secure website.

    our work

    Pristine Website Example

    Pristine Commercial Cleaning

    Transitioned a large Wix website over to WordPress for improved page load speeds and SEO control.

    Jameson Healthcare Website Example

    Jameson Healthcare

    Developed an brochure website to help Jameson Healthcare establish an online presence.

    Silverlock Website Example


    Refreshed the Silverlock branding with a new logo and a modern, mobile-friendly website.

    why us

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    All of our websites are built with SEO in mind. We build using minimal plugins and JavaScript to keep page weight low and load times fast.

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    PHP Knowledge

    We have experience in writing and developing PHP applications, the language that WordPress is built in.

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    Conversion Rates

    Our team of marketers will ensure your landing pages contain the right call to actions to boost your leads and sales.

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    SEO Ready

    We refuse to launch websites that aren’t SEO ready. All of our websites come ready with optimised titles tags, description tags and image alt tags so your SEO can hit the ground running.

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    Every website owner needs to know exactly how their website is performing. That’s why all of our websites come with Google Tag Manager and Google Analytics installed.

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    Professional Design

    Our graphic designers can provide a professional design that aligns user experience with an eye-catching display to encourage leads and sales.


    Over the last few months Key Principles has worked with my company to redesign our website (you can see it at We chose the company as they combined expertise in web design and SEO, and were able to do it at a reasonable price.

    The work that they did went over and above what I was expecting. For example their designer helped us to update our brand logo by coming up with a range of new logo designs that were evolutions of our original design that we had had for some 10 years. Whilst I had not envisaged this being part of the work, I am delighted by the result.

    The work was planned well and carried out at a good speed, with key working well around delays on my part as I took time to make design decisions based on various options they put forward.

    At the end of the project I received an excellent training/implementation course to help develop my skills in the latest version of WordPress and help me understand how to make amendments to the content on the website.

    My whole experience of working with Key Principles has been excellent, and I have no hesitation in recommending them.

    Dewi Hughes – Managing Director, Silverlock

    team up with us

    Speak to one of our specialists today.