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strategic search engine optimisation to help you beat your competitors
driving visitors, enquiries and sales with technical and on page seo

Make the most of your websites’ potential using the Key Principles SEO service.

Unlike most agencies, Key Principles focuses on not just getting more visitors to your website. We focus on getting quality visitors to your website that are more likely to enquire.

Most often, using data from paid advertising, we identify keywords that convert and focus on ranking for these wherever possible. It makes sense to choose keywords that lead to enquiries, not just visitors.

Free SEO Audit

    our seo service

    Review of any technical SEO items and implementation by us or provision of any changes to the web developer.

    A review of Google Analytics and Google Search Console – any issues highlighted in the Search Console would be our first priority.

    On page optimisation specifically reviewing title tags, descriptions, H1 tags and small content revisions where appropriate.

    Optimisation of any new content added by you.

    Implementation of Structured Data as appropriate. 

    Link building with new content as well as implementation of Google My Business and Bing Places for Business.

    Potential amending of SEO tags based on converting keyword information from Google Ads Search (if you have this service with us).

    Provision of a monthly report.

    our seo services

    local seo

    Often the quickest way
    to get results whether you
    are a local or national business.


    Get ranking on
    search engines in all
    your global markets.


    Get your products ranking
    on search engines and
    drive more sales.

    tracking and reporting

    If you don’t track, you know nothing. Seriously nothing.
    With world-class tracking using Google Tag Manager and Google Analytics,
    we track all actions on your website so we can identify what’s working and what isn’t fast.
    And if it’s not working, we will tell you so and come up with a plan to improve the activity, or stop it.
    Reporting is available 24/7 and can be tailored to show the KPI’s you care about most.

    team up with us

    CloudDNA Logo

    79% increase
    in enquiry rates

    and a
    10% increase
    in visitors year on year

    Online Packaging Retailer Icon

    500% increase
    in organic traffic
    as well as a
    408% increase
    in revenue from
    organic search

    Woodhead Construction Logo

    56% increase
    in enquiry rates

    and a
    30% increase
    in visitors year on year


    J-Flex Logo

    “Jackie and her team at Key Principles have played a vital role in ensuring J-Flex has a clear and visible presence online. Our website continues to be the dominant source for new customers; backed up with focused SEO, targeted AdWords search and remarketing campaigns plus award-winning social media posts, it’s no wonder!”

    TMS Motor Group Logo

    “The team at Key Principles are excellent, they understand our business objectives and work hard to ensure the campaigns we run are both effective and delivering results.”

    Piab Logo

    “Piab have been working with Key Principles since July 2014 in the UK and subsequently with other Piab AB companies as a result of the positive improvements in our search engine results and Google AdWords campaigns. Key Principles have always focused on understanding our business and our strategic growth objectives, and in turn provided additional ideas on how we can develop the lead generation activity. They helped us address overspend with Google and optimized our return on this investment which in turn contributed very positively to our double-digit business growth in 2017. In 2018 we will increase our activity on adword campaigns with Key principles adding divisions, whilst reducing our current spend on less productive areas of marketing such as magazine advertising.”

    Volvo Parts Logo

    “We are very pleased with the service and support given by Key Principles. Naturally we were nervous venturing into the world of paid advertising for the 1st time since launching our ecommerce store in 2009, and it only took 7 years! Key Principles were understanding of our concern and suggested an “ease in” approach which we were very happy with. Almost 2 years on and our campaigns have naturally evolved, and we now spend in excess of £3000 per month on our Google advertising alone, suffice to say our turnover has increased by 76% as a result. Key Principles constantly monitor the performance of our campaigns, and not only adjust them accordingly but also suggest how we can enhance them. We are now embarking on a roadmap to introduce remarketing campaigns along with Facebook advertising. We now see using paid advertising vital in growing the business and see Key Principles as the ideal partner to carry that forward with.”

    Choose Leisure Logo

    “The Google Ads Search training provided by Key Principles was excellent. The knowledge of the course leader, Terri, was great and I learnt a lot over the three days I spent with her. The course was just the right length as it allowed me to learn the theory and then put it into practice. Overall I’m very satisfied with the training and would recommend Key Principles to friends and colleagues that want to learn more about how to use Google Ads in a way that works for their business. I’m looking forward to putting my knowledge into practice for Choose Leisure.”

    OTB Legal Logo

    “Key Principles have been helping my immigration law firm (OTB Legal) with SEO and Ad Words. I’ve been really happy with the work that has been carried out, which has seen really positive results for creating new leads for our business. Malik and Jackie are very good at keeping me updated in terms of the steps that are being taken. Highly recommend!”

    put your trust in us

    complete transparency

    You pay Google/Bing/Facebook/LinkedIn directly so you know exactly how much money you are spending on your paid search and online advertising. And the accounts are yours, not ours.

    one main point of contact

    You’ll have your own account manager, available during working hours, with a backup for holiday periods.

    tailored 24/7 reporting

    Reporting packages tailored to you and your objectives.

    no long, fixed term contracts

    You stay with us because you want to.

    comprehensive tracking

    If you don’t track, you don’t know what’s working and what isn’t, and neither do we, which is why we always insist on tracking.

    expertise guaranteed

    A qualified PPC specialist will manage your campaigns backed by an agency with Google Partner status since 2014.

    ethical practices

    We don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained. With us, growing your business is our priority.

    team up with us

    Speak to one of our specialists today.

    100% guarantee

    We won’t be the cheapest, we will be the best. We will only recommend what we believe can work for you, but if it isn’t working, we won’t hold you to any contract, you stay with us because you want to, not because you have to…