make the first move and target potential customers with Facebook Ads
target your audience at low cost (compared to Google Ads and Microsoft Advertising)
Our Facebook Ads experts develop and manage Facebook advertising campaigns with a focus on achieving an ROI.
We take the time to understand your business and your messaging to deliver the results. Recent client results included an increase in enquiries of 50% and a reduction in the cost per enquiry of 60%.
Primarily seen as a B2C opportunity, you might be surprised at just how effective it can be for B2B businesses too.
You can trust us – if we don’t believe Facebook advertising is right for your business, we’ll tell you.
Free Facebook Advertising Audit
our Facebook Ads service
Depending on whether you are already using Facebook advertising and the findings from our audit, our service can include:
Strategy & Planning – getting to know you and your business so we can achieve the best results for you with Facebook advertising.
Tracking & Reporting – we don’t spend a penny of your money without tracking in place, and our reporting is completely transparent using Google Analytics and Google Data Studio.
Landing Pages – making the most of Facebook advertising includes developing landing pages for your adverts when needed. Our landing pages typically improve conversion rates (that’s enquiry rates) by as much as double which helps reduce the cost per enquiry and helps us achieve an ROI for you.
Campaign Set Ups – our tried and tested approach ensures campaigns are set up for success. Leveraging your knowledge and expertise, as well as data you may have on previous customers, plus creatives, messaging and offers that resonate with your audience, we make your campaigns as effective as possible from the start. And Facebook retargeting is set up as standard when we’re appointed to handle your Facebook advertising.
Ongoing Management & Optimisation – even with a great set up, there’s always improvements to be made. The set up includes testing around channels (Facebook and Instagram to start), placements, creatives, messaging, offers and audiences, and as we get the data, we optimise and improve your campaigns, focusing on cost per lead or cost per sale targets set in the planning phase.
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Product Listing Ads
“Jackie and her team at Key Principles have played a vital role in ensuring J-Flex has a clear and visible presence online. Our website continues to be the dominant source for new customers; backed up with focused SEO, targeted AdWords search and remarketing campaigns plus award-winning social media posts, it’s no wonder!”
“The team at Key Principles are excellent, they understand our business objectives and work hard to ensure the campaigns we run are both effective and delivering results.”
“Piab have been working with Key Principles since July 2014 in the UK and subsequently with other Piab AB companies as a result of the positive improvements in our search engine results and Google AdWords campaigns. Key Principles have always focused on understanding our business and our strategic growth objectives, and in turn provided additional ideas on how we can develop the lead generation activity. They helped us address overspend with Google and optimized our return on this investment which in turn contributed very positively to our double-digit business growth in 2017. In 2018 we will increase our activity on adword campaigns with Key principles adding divisions, whilst reducing our current spend on less productive areas of marketing such as magazine advertising.”
“We are very pleased with the service and support given by Key Principles. Naturally we were nervous venturing into the world of paid advertising for the 1st time since launching our ecommerce store in 2009, and it only took 7 years! Key Principles were understanding of our concern and suggested an “ease in” approach which we were very happy with. Almost 2 years on and our campaigns have naturally evolved, and we now spend in excess of £3000 per month on our Google advertising alone, suffice to say our turnover has increased by 76% as a result. Key Principles constantly monitor the performance of our campaigns, and not only adjust them accordingly but also suggest how we can enhance them. We are now embarking on a roadmap to introduce remarketing campaigns along with Facebook advertising. We now see using paid advertising vital in growing the business and see Key Principles as the ideal partner to carry that forward with.”
“The Google Ads Search training provided by Key Principles was excellent. The knowledge of the course leader, Terri, was great and I learnt a lot over the three days I spent with her. The course was just the right length as it allowed me to learn the theory and then put it into practice. Overall I’m very satisfied with the training and would recommend Key Principles to friends and colleagues that want to learn more about how to use Google Ads in a way that works for their business. I’m looking forward to putting my knowledge into practice for Choose Leisure.”
“Key Principles have been helping my immigration law firm (OTB Legal) with SEO and Ad Words. I’ve been really happy with the work that has been carried out, which has seen really positive results for creating new leads for our business. Malik and Jackie are very good at keeping me updated in terms of the steps that are being taken. Highly recommend!”
put your trust in us
You pay Google/Bing/Facebook/LinkedIn directly so you know exactly how much money you are spending on your paid search and online advertising. And the accounts are yours, not ours.
one main point of contact
You’ll have your own account manager, available during working hours, with a backup for holiday periods.
tailored 24/7 reporting
Reporting packages tailored to you and your objectives.
no long, fixed term contracts
You stay with us because you want to.
If you don’t track, you don’t know what’s working and what isn’t, and neither do we, which is why we always insist on tracking.
A qualified PPC specialist will manage your campaigns backed by an agency with Google Partner status since 2014.
We don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained. With us, growing your business is our priority.
team up with us
Speak to one of our specialists today.
We won’t be the cheapest, we will be the best. We will only recommend what we believe can work for you, but if it isn’t working, we won’t hold you to any contract, you stay with us because you want to, not because you have to…