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grow your business with email marketing
nurture prospects and up-sell to customers with sophisticated email automation that simply works

One of the fastest ways to improve your ROI is to add email marketing to your marketing activity.

There’s a reason why the large retailers from Amazon to M&S and Misguided to ASOS as well as other brands like Travel Lodge, Parkrun and more use email marketing. Put simply, “Email is 40 times more effective at acquiring new customers than Facebook or Twitter.” (McKinsey & Co2)

Key Principles’ MD, Jackie completed her first email marketing campaign for a client back in 2003 and has since run courses on email marketing. If you want to start using email marketing, or need to re-invigorate your current activity, then the experts at Key Principles can help.

A recent client of our email marketing service, NK Motors saw a 110% Increase In Enquiries In Just 3 Months.

Email marketing is not dead. “More than 59% of marketers say email is their biggest source of ROI.”1
McKinsey & Co’s article – “Why marketers should keep sending you e-mails” concluded that “E-mail is still a significantly more effective way to acquire customers than social media.”2

1 Hubspot
2 McKinsey & Co

Free Email Marketing Audit

    our email marketing service

    This service typically includes:

    Strategy & Planning – getting to know you, your business and your target market so we can achieve the best results for you with Email Marketing.

    Email Marketing Software – you can use our email marketing software, or we can work with yours – whichever you prefer.

    Tracking & Reporting – we don’t spend a penny of your money without tracking in place, and our reporting is completely transparent using Google Analytics and Google Data Studio. All the major email marketing software companies integrate with Google’s tools.

    Campaign Set Up – depending on the final scope of the project or campaign, Key Principles can design and write emails, as well as set up an automation sequence for you.

    Ongoing Management & Optimisation – based on the data, we will identify opportunities for improvement of your campaigns, and here we work with you on a regular basis to split test and implement improvements. We test all aspects from personalisation, subject lines, calls to action design and copy, and more. Pretty much every element of an email can be split tested.


    J-Flex Logo

    “Jackie and her team at Key Principles have played a vital role in ensuring J-Flex has a clear and visible presence online. Our website continues to be the dominant source for new customers; backed up with focused SEO, targeted AdWords search and remarketing campaigns plus award-winning social media posts, it’s no wonder!”

    TMS Motor Group Logo

    “The team at Key Principles are excellent, they understand our business objectives and work hard to ensure the campaigns we run are both effective and delivering results.”

    Piab Logo

    “Piab have been working with Key Principles since July 2014 in the UK and subsequently with other Piab AB companies as a result of the positive improvements in our search engine results and Google AdWords campaigns. Key Principles have always focused on understanding our business and our strategic growth objectives, and in turn provided additional ideas on how we can develop the lead generation activity. They helped us address overspend with Google and optimized our return on this investment which in turn contributed very positively to our double-digit business growth in 2017. In 2018 we will increase our activity on adword campaigns with Key principles adding divisions, whilst reducing our current spend on less productive areas of marketing such as magazine advertising.”

    Volvo Parts Logo

    “We are very pleased with the service and support given by Key Principles. Naturally we were nervous venturing into the world of paid advertising for the 1st time since launching our ecommerce store in 2009, and it only took 7 years! Key Principles were understanding of our concern and suggested an “ease in” approach which we were very happy with. Almost 2 years on and our campaigns have naturally evolved, and we now spend in excess of £3000 per month on our Google advertising alone, suffice to say our turnover has increased by 76% as a result. Key Principles constantly monitor the performance of our campaigns, and not only adjust them accordingly but also suggest how we can enhance them. We are now embarking on a roadmap to introduce remarketing campaigns along with Facebook advertising. We now see using paid advertising vital in growing the business and see Key Principles as the ideal partner to carry that forward with.”

    Choose Leisure Logo

    “The Google Ads Search training provided by Key Principles was excellent. The knowledge of the course leader, Terri, was great and I learnt a lot over the three days I spent with her. The course was just the right length as it allowed me to learn the theory and then put it into practice. Overall I’m very satisfied with the training and would recommend Key Principles to friends and colleagues that want to learn more about how to use Google Ads in a way that works for their business. I’m looking forward to putting my knowledge into practice for Choose Leisure.”

    OTB Legal Logo

    “Key Principles have been helping my immigration law firm (OTB Legal) with SEO and Ad Words. I’ve been really happy with the work that has been carried out, which has seen really positive results for creating new leads for our business. Malik and Jackie are very good at keeping me updated in terms of the steps that are being taken. Highly recommend!”

    put your trust in us

    complete transparency

    You pay Google/Bing/Facebook/LinkedIn directly so you know exactly how much money you are spending on your paid search and online advertising. And the accounts are yours, not ours.

    one main point of contact

    You’ll have your own account manager, available during working hours, with a backup for holiday periods.

    tailored 24/7 reporting

    Reporting packages tailored to you and your objectives.

    no long, fixed term contracts

    You stay with us because you want to.

    comprehensive tracking

    If you don’t track, you don’t know what’s working and what isn’t, and neither do we, which is why we always insist on tracking.

    expertise guaranteed

    A qualified PPC specialist will manage your campaigns backed by an agency with Google Partner status since 2014.

    ethical practices

    We don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained. With us, growing your business is our priority.

    team up with us

    Speak to one of our specialists today.

    100% guarantee

    We won’t be the cheapest, we will be the best. We will only recommend what we believe can work for you, but if it isn’t working, we won’t hold you to any contract, you stay with us because you want to, not because you have to…

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