Tracking & ROI

Ensure all of your digital marketing activities are tracked and measure your ROI effectively with Key Principles

Tracking & ROI

Ensure all of your digital marketing activities are tracked and measure your ROI effectively with Key Principles

What is ROI?

ROI is an abbreviation for return on investment and it is the main overall key performance indicator (KPI) for determining the success of a particular advertising campaign or channel. ROI is generally calculated using the following formula:

ROI = (Revenue – Cost of Revenue) / Cost of Revenue

The cost of revenue can include many different expenses including the cost of production, ad spend, fees to advertising agency and more. The cost of revenue is likely to heavily vary from business to business.

What Is Tracking?

Tracking in digital marketing is where we monitor the actions of potential customers on your website to understand the journey they have taken to a purchase or an enquiry. Tracking can have many different purposes and provide many benefits including:

  • Effectively measuring ROI from advertising campaigns
  • Understanding the customer journey and how long the purchase process takes
  • Tracking previous visitors of your website to retarget them on ad platforms such as Facebook to encourage a return visit or repeat purchase

Why Tracking & ROI Are So Important

As a digital marketing agency, we are still shocked at the number of websites that are not using tracking on their websites. It’s bizarre to us that there are companies out there spending blind on PPC campaigns without any conversion tracking in place, especially when conversions can be tracked using free Google tools. Ultimately, if you want to have peace of mind that your advertising is generating a positive return for you business then tracking actions and measuring ROI is vital. Also, if you are interested in growing your business and expanding your digital marketing campaigns then it is vital to use the valuable insights that tracking provides to improve, tweak and optimise your campaigns.

How We Can Help With Your Tracking & ROI

Click or tap any of the options to find out more about each service.

 Google Tag Manager

Use Google Tag Manager to store all of your marketing tags, improve the accuracy of your tracking and reduce the need for a web developer when you want to track new campaigns forms and actions on your website.

 Google Analytics

Use Google Analytics to track and measure all of your website activity including the number of visitors, geographic and demographics, goal completions and conversions and revenue for e-commerce sites.

 Google Data Studio

Create custom, highly detailed, interactive, 24/7 reports that are accessible from any device with Google Data Studio so you are always up to date with your marketing campaigns ROI.

Put Your Trust In Us

Why appoint us?

  • Complete transparency: you pay Google/Bing/Facebook directly so you know exactly how much money you are spending on your paid search and online advertising.
  • No long fixed-term contracts: you stay with us because you want to.
  • Tailored regular reporting: your report is tailored and based on your objectives.
  • One main point of contact: you’ll have one main account manager, available during working hours, with a backup for holiday periods.
  • Tracking that’s there for you: we use Google Tag Manager and Google Analytics. They are your accounts and we base our reports on the information provided by Google.
  • Expertise guaranteed: a qualified PPC specialist will manage your campaigns backed by an agency with Google Premier Partner status. And trust us, not all Google Partners are the same. With us, growing your business is our priority.
  • Ethical practices: we don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained.

 

Put Your Trust In Us

Why appoint us?

  • Complete transparency: you pay Google/Bing/Facebook directly so you know exactly how much money you are spending on your paid search and online advertising.
  • No long fixed-term contracts: you stay with us because you want to.
  • Tailored regular reporting: your report is tailored and based on your objectives.
  • One main point of contact: you’ll have one main account manager, available during working hours, with a backup for holiday periods.
  • Tracking that’s there for you: we use Google Tag Manager and Google Analytics. They are your accounts and we base our reports on the information provided by Google.
  • Expertise guaranteed: a qualified PPC specialist will manage your campaigns backed by an agency with Google Premier Partner status. And trust us, not all Google Partners are the same. With us, growing your business is our priority.
  • Ethical practices: we don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained.

Get In Touch

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