The SEO Packs

The SEO Packs or Packages from Key Principles makes it easy for organisations of all sizes to start the SEO or Search Engine Optimisation Process.

The One Pack for your Home Page

What is it? 

The One-Pack is a starting point for any business that wants to develop their website into a lead generation machine. This Pack leads to the optimisation of the most important page on your website, the Home Page.

Who would benefit from the One-Pack?

This pack is great for organisations that want to start looking at optimising their website. Dip your toe in the water and see just what it would take to optimise your website with the aim of increasing website visitors and enquiries/orders. This pack is ideal for small businesses, small websites and organisations with one main service or product. It is also great for the initial launch of a website.

What do you get?

  • Identification of the key phrase you should target using your home page through research
  • A detailed Optimisation Report showing how well optimised your home page is for the chosen key phrase
  • A separate, tailored Action Report detailing the particular changes needed on your home page to improve its optimisation
  • Your website analytics is checked and configured correctly to ensure you have the best data for decision making

KEY TIP: It’s important to choose the right key phrase to target – ideally a phrase that plenty of people search for with not too much competition or competition that isn’t too ‘strong’. This is completed for your home page.
Once the changes have been made a second Optimisation Report is provided to show the effect of the improvements.

How it will help?

This pack gives you a great starting point. It provides you with details of what you need to do to optimise your home page (and other pages too as some factors will be the same across your website). It also provides the basis for your on-going SEO activity. We also make sure all your website analytics are correctly configured so you can see more accurately where your leads are coming from.  PLEASE NOTE: The One-Pack focuses on optimisation of your Home Page using on-page factors which we can easily update as they are under our control. However other factors can also impact on your optimisation score such as the number of good quality links into your website and social media marketing activity. Details of what actions need to be taken in relation to link building and social media marketing are included in the Optimisation Report and Action Report, however Key Principles focuses on the on-page factors as part of this service.

How much do I need to invest?

Around £495 depending on your final requirements
(This is a one off website home page optimisation, with no monthly contract.)

The Five-Pack (Five-page SEO package)

What is it?

The Five-Pack provides organisations of all sizes with five optimised pages. The five key pages on your website will be optimised; your home page plus four key product/service pages.

Who would benefit from the Five-Pack?

This pack is ideal for problem websites with low traffic or low conversions, and organisations with up to five key products or services.

What do you get?

  • Identification of the key phrase you should target for your home page plus four other key pages
  • Detailed Optimisation Reports for the Five Pages showing how well optimised your home page is for the chosen key phrase
  • Separate, tailored Action Reports for the Five Pages detailing the particular changes needed to improve its optimisation for each page plus recommendations around improving conversion rates
  • Ranking Reports for your Five Pages for the key phrases being targeted
  • A review of  the links going in to your website plus a review of competitor links including a Link Building Report with recommended link building activity
  • Your website analytics is checked and configured correctly to ensure you have the best data for decision making

Once the changes have been made a second Optimisation Report is provided to show the effect of the improvements for each of the five pages.

How it will help?

With your home page plus four other pages on-page optimised plus plenty of further actions and recommendations around link building and social media marketing, you will be well on the way to making your website a key lead generation machine. You should expect to see increased visitors to your website as well as an increase in the number of leads.

PLEASE NOTE: The Five-Pack focuses on optimisation of your Home Page and four other pages using on-page factors, which we can easily update as they are under our control. However other factors can also impact on your optimisation score such as the number of good quality links into your website and social media marketing activity. Tailored recommendations are provided in the Link Building Report and social media marketing recommendations are included in the Optimisation Report and Action Report, however Key Principles focuses on the on-page factors as part of this service.

How much do I need to invest?

Around £895 depending on your final requirements
(This is a one off five-page optimisation, with no monthly contract.)

The 10-Pack (10-page SEO package)

What is it?

The 10-Pack provides organisations with 10 optimised website pages. The 10 key pages on your website will be optimised; your home page plus nine other key product/service pages.

Who would benefit from the 10-Pack?

This pack is ideal for problem websites with low traffic or low conversions, and organisations with up to 10 key products or services.

What do you get?

  • Identification of the key phrase you should target for your home page plus nine other key pages
  • Detailed Optimisation Reports for the 10 Pages showing how well optimised your home page is for the chosen key phrase
  • Separate, tailored Action Reports for the 10 Pages detailing the particular changes needed to improve its optimisation for each page plus recommendations around improving conversion rates
  • Ranking Reports for your 10 Pages for the key phrases being targeted
  • A review of  the links going in to your website plus a review of competitor links including a Link Building Report with recommended link building activity
  • A review of your current social media marketing activity with recommendations for future activity in our Social Media Marketing Report
  • Your website analytics is checked and configured correctly to ensure you have the best data for decision making

Once the changes have been made a second Optimisation Report is provided to show the effect of the improvements for each of the 10 pages.

How it will help?

With your home page plus 10 other pages on-page optimised plus plenty of further actions and recommendations around link building and social media marketing, you will be well on the way to making your website the lead generation machine for your business. You can expect to see improved rankings for your key phrases, increased visitors to your website, as well as an increase in the number of leads.

PLEASE NOTE: The 10-Pack focuses on optimisation of your Home Page and nine other pages using on-page factors which we can easily update as they are under our control. However other factors can also impact on your optimisation score such as the number of good quality links into your website and social media marketing activity. Tailored recommendations are provided in the Link Building Report and Social Media Marketing Report for these factors; however Key Principles focuses on the on-page factors as part of this service.

How much do I need to invest?

Around £1295 depending on your final requirements.
(This is a one off 10-page optimisation with no monthly contract.)

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