Integrated Marketing Services

Bringing it all together for faster growth, consistent messaging and better ROI

Integrated Marketing Services

Bringing it all together for faster growth, consistent messaging and better ROI

What is Integrated Marketing?

Integrated marketing is not a new concept. It dates back to the 1980’s.

Integrated marketing involves the development and implementation of marketing strategies and creative campaigns that work together across all marketing communication channels (from advertising to PR and pay-per-click to social media). The overall aim is to ensure that all the activities reinforce each other.

Why use Integrated Marketing?

Inherently, it simply makes sense to ensure that all your marketing is working together and reinforcing the overall message and positioning. You are using the various marketing channels in a strategic rather than tactical way and as such you will achieve:

Consistency of message – all channels have the same overall message and reinforce one another
Reduced costs – with one consistent message, there is less time and money spent on additional production of different messages
Better ROI – your customers and prospects understand more quickly what you have to offer leading to more leads and more sales
Although integrated marketing dates back to the 1980s, with the increased communication channels now available to businesses and all that online marketing offers, the need for integrated marketing has been highlighted once more.

Unlock Integrated Marketing with Key Principles

Small and medium size businesses in particular are in a great position to take advantage of integrated marketing as they tend not to have the political issues that larger corporates experience and which are highlighted in the Seven top challenges to integrated marketing by Stefan Tornquist.

Key Principles offer integrated marketing packages to help owner managed businesses as well as small and medium size businesses take advantage of integrated marketing. We can help with your online and offline marketing activity and make sure that it all works together. Take a look at ourIntegrated Marketing Packages now.

Put Your Trust In Us

Why appoint us?

  • Complete transparency: you pay Google/Bing/Facebook directly so you know exactly how much money you are spending on your paid search and online advertising.
  • No long fixed-term contracts: you stay with us because you want to.
  • Tailored regular reporting: your report is tailored and based on your objectives.
  • One main point of contact: you’ll have one main account manager, available during working hours, with a backup for holiday periods.
  • Tracking that’s there for you: we use Google Tag Manager and Google Analytics. They are your accounts and we base our reports on the information provided by Google.
  • Expertise guaranteed: a qualified PPC specialist will manage your campaigns backed by an agency with Google Premier Partner status. And trust us, not all Google Partners are the same. With us, growing your business is our priority.
  • Ethical practices: we don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained.

 

Put Your Trust In Us

Why appoint us?

  • Complete transparency: you pay Google/Bing/Facebook directly so you know exactly how much money you are spending on your paid search and online advertising.
  • No long fixed-term contracts: you stay with us because you want to.
  • Tailored regular reporting: your report is tailored and based on your objectives.
  • One main point of contact: you’ll have one main account manager, available during working hours, with a backup for holiday periods.
  • Tracking that’s there for you: we use Google Tag Manager and Google Analytics. They are your accounts and we base our reports on the information provided by Google.
  • Expertise guaranteed: a qualified PPC specialist will manage your campaigns backed by an agency with Google Premier Partner status. And trust us, not all Google Partners are the same. With us, growing your business is our priority.
  • Ethical practices: we don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained.

Get In Touch

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