Integrated Marketing Services
Bringing it all together for faster growth, consistent messaging and better ROI
What is Integrated Marketing?
Integrated marketing is not a new concept. It dates back to the 1980’s.
Integrated marketing involves the development and implementation of marketing strategies and creative campaigns that work together across all marketing communication channels (from advertising to PR and pay-per-click to social media). The overall aim is to ensure that all the activities reinforce each other.
Why use Integrated Marketing?
Inherently, it simply makes sense to ensure that all your marketing is working together and reinforcing the overall message and positioning. You are using the various marketing channels in a strategic rather than tactical way and as such you will achieve:
Consistency of message – all channels have the same overall message and reinforce one another
Reduced costs – with one consistent message, there is less time and money spent on additional production of different messages
Better ROI – your customers and prospects understand more quickly what you have to offer leading to more leads and more sales
Although integrated marketing dates back to the 1980s, with the increased communication channels now available to businesses and all that online marketing offers, the need for integrated marketing has been highlighted once more.
Unlock Integrated Marketing with Key Principles
Small and medium size businesses in particular are in a great position to take advantage of integrated marketing as they tend not to have the political issues that larger corporates experience and which are highlighted in the Seven top challenges to integrated marketing by Stefan Tornquist.
Key Principles offer integrated marketing packages to help owner managed businesses as well as small and medium size businesses take advantage of integrated marketing. We can help with your online and offline marketing activity and make sure that it all works together. Take a look at our Integrated Marketing Packages now.
Put Your Trust In Us
We’re a dynamic Google Adwords Partner that creates campaigns that enable businesses to grow fast. We believe in building and managing campaigns effectively and efficiently so we can help you reach your goals. We do whatever it takes to come up with creative solutions…and then implement. We’re obsessed with delivering growth through various methods for our clients. Put simply, we care. We work in partnership with our clients, helping them grow their businesses and all within a fixed fee. Our mission is to use the tools available through various methods to generate campaigns for clients that grow their business profitably and with a minimum spend.