Google AdWords Remarketing

Improving your ROI by targeting previous website visitors.

Google AdWords Remarketing

Improving your ROI by targeting previous website visitors.

What is Google Remarketing?

Google Remarketing is a feature within Google’s Adwords system that lets you reach people who have previously visited your website. Your advert will display to them as they visit other websites on the Google Display Network.

If visitors leave your website without performing a certain action such as buying, contacting you or downloading information then remarketing helps you connect with these potential customers while they browse other websites. The idea is to show them a compelling message or offer that will encourage them to return to your site and complete a desired action.

Why Use Google Remarketing?

Remarketing is a cost-effective online marketing tool. When implemented effectively, it provides:

  • a great way of generating more leadsfrom visitors that have already shown an interest in your company and its products or services
  • a lower cost per click than Google Adwords PPC and good conversion rates– “Retargeted customers are 70% more likely to complete a purchase.”
  • an integrated online marketing campaignwith PPC and remarketing working together (although you can run Google Remarketing without Google Adwords PPC campaigns)
  • great brand awareness and for smaller companies you definitely appear bigger – you are everywhere!
  • exceptional versatility and flexibility – for example, you can target visitors that abandoned just before checkout with the actual product they had in their basket, as well as visitors that downloaded information but haven’t made contact with you directly
  • more options with regard to advert display to make sure you really get noticed– not just the usual text based adverts
  • a second chancefor you to connect with visitors to your website helping you to close purchases and encourage contact from tentative visitors

Remarketing is a great promotional tool, that can really help your business grow and it offers a lower cost per click than Google Adwords too. Google Remarketing costs less than you might think; the cost per click is lower, it offers good ROI and for small businesses you are appear as much bigger!

See Examples of Google Remarketing With Our Clients

Unlock Google Remarketing With Key Principles

Key Principles has made it easy for organisations of all sizes to start using Remarketing. Your first Remarketing Campaign can be up and running with great, professionally designed display adverts and all the tracking in place from as little as £300.

Ongoing monthly management and optimisation starts at £80 for a straight-forward campaign.

Google AdWords Remarketing Prices

AdWords Audit

(Not Including VAT)
£200/Audit
  • Audit of the Campaign History and Setup.
  • Review of AdWords at Account, Ad Group and Ad Level.
  • Extensive Report Highlighting Positives and Negatives of the Account
Audit My Account

Optimisation

(Not including VAT or Ad Spend)
£80/Month
  • Check your ad is showing on relevant websites
  • Split test adverts and check performances
  • Check audience lists, targeting and demographics and adjust bids
  • Provide detailed monthly report
Optimise My Campaigns

Put Your Trust In Us

Why appoint us?

  • Complete transparency: you pay Google/Bing/Facebook directly so you know exactly how much money you are spending on your paid search and online advertising.
  • No long fixed-term contracts: you stay with us because you want to.
  • Tailored regular reporting: your report is tailored and based on your objectives.
  • One main point of contact: you’ll have one main account manager, available during working hours, with a backup for holiday periods.
  • Tracking that’s there for you: we use Google Tag Manager and Google Analytics. They are your accounts and we base our reports on the information provided by Google.
  • Expertise guaranteed: a qualified PPC specialist will manage your campaigns backed by an agency with Google Premier Partner status. And trust us, not all Google Partners are the same. With us, growing your business is our priority.
  • Ethical practices: we don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained.

 

Put Your Trust In Us

Why appoint us?

  • Complete transparency: you pay Google/Bing/Facebook directly so you know exactly how much money you are spending on your paid search and online advertising.
  • No long fixed-term contracts: you stay with us because you want to.
  • Tailored regular reporting: your report is tailored and based on your objectives.
  • One main point of contact: you’ll have one main account manager, available during working hours, with a backup for holiday periods.
  • Tracking that’s there for you: we use Google Tag Manager and Google Analytics. They are your accounts and we base our reports on the information provided by Google.
  • Expertise guaranteed: a qualified PPC specialist will manage your campaigns backed by an agency with Google Premier Partner status. And trust us, not all Google Partners are the same. With us, growing your business is our priority.
  • Ethical practices: we don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained.

Get In Touch

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