Google AdWords Display Advertising

Use Google AdWords display advertising to place your brand on over 2 million websites

What Is Google AdWords Display Advertising?

Google AdWords display advertising allows companies to advertise on the Google Display Network (GDN). The GDN is a large collection of over 2 million websites and over 600,000 mobile apps, brands advertising on the GDN have the ability to place their ads on all of these websites and within these apps or to target specific websites within this network. Advertisers on the GDN have many options regarding the format of their ads, there are four types of ad formats:

  • Text Ads
  • Banner Ads
  • Mobile App Ads
  • Google Mail Ads

The wide variety of advertising formats allow the ads to be placed in different positions on different webpages. Another bonus to advertising on the GDN is the creativity the platform allows. Banner ads, for example, can be used to display captivating images and even rich media. This allows advertisers to truly display the personality of their brand and express the product and services through detailed and appealing imagery.

Google AdWords display advertising allows for detailed targeting of placements allowing the advertiser to display ads on websites their target audience is likely to be active on. The targeting also allows for the exclusion of certain categories, such as mature content websites, as well as the exclusion of specific URL’s.

Why Use Google AdWords Display Advertising?

The display network is perfect for advertisers who are looking to target customers earlier on in the buying process or raise their brand awareness. Placement options also mean the display network can be used to gain brand exposure among specific target audiences that mean the most to the advertiser. Google AdWords display advertising can be used in combination with Google AdWords search advertising to provide an integrated solution, targeting people both early and later on in the buying process.

Unlock AdWords Display Advertising With Key Principles

Our Google AdWords Display Advertsing Service Includes:

  • Placement research
  • Structured campaign development and management
  • Design and development of adverts including split testing
  • Improvement of click through rates and conversion rates with recommendations for landing page improvements
  • Campaign optimisation including performance checks as well as scaling and tapering of the campaign when neccesary
  • Reviewing placement performance and adding or removing these as appropriate

Our overall aim is to make your Google AdWords display advertising campaign as effective as possible; generating quality leads at a low cost per conversion.

Google AdWords Display Advertising Prices

Display Setup

(Not including VAT or Ad Spend)
From £300/Setup
  • Extensive Placement Research
  • Set Up of Campaign Including Budget Settings, Ad Delivery Method and More.
  • Creation of Ad Groups & Creative Adverts
  • Exclusion of Certain Topic, Placements & Categories
  • Specialised Monitoring of the Campaign for the First 4 Weeks.

Display Optimisation

(Not including VAT or Ad Spend)
From £50/Month
  • Review Converting Placements
  • Adjust Bids Based on Data
  • Report on Key Metrics (CTR, Conversion Rate and Impression Share)

Put Your Trust In Us

Key Principles has been running Google Adwords campaigns for clients since 2006 and is a Google Partner with the Search Advertising, Display Advertising, Google Shopping Advertising certifications as well as Google Mobile. We work with a whole range of clients in terms of size and sector, from small insurance based businesses and locally based businesses, like letting agents, through to large IT companies and service based businesses. It doesn’t matter what sector you are in, we’ve developed campaigns for even the most competitive of sectors. All our Adwords Consultants are Google Adwords Advanced Search Certified and we have experts in Google Display Advertising, Google Shopping, Google Analytics and Google mobile.

What Our Clients Say About Our Service

“If you want to grow your business, I’ve now realized the fastest and most effective way, even for relatively new local businesses, is Google Adwords. Adwords is the real driver of growth and we doubled our business in just six months using Adwords with Key Principles.” James Sylvester

Adjust Massage

“Taking expert advice is something I recommend to my clients, taking expert advice when it comes to Adwords is something I recommend to colleagues. Jackie and Key Principles have increased my business turnover whilst decreasing my advertising cost on a month by month basis. I could never achieve what these guys do. Worth every penny.” John Walker

My School Appeal

“Trying to deal with my own Google Adwords campaigns was becoming a time consuming and costly exercise so I asked Key Principles to take a look for us. Key Principles quickly turned my campaigns around to get better quality scores, more clicks and cut my Adwords bill by 80%. I can’t recommend Key Principles highly enough.” Paul Evans

Butler Evans

Contact Us - Google Adwords

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