Copywriting

Brand building copy that speaks to your customers and prospects. Every word considered

Copywriting

Brand building copy that speaks to your customers and prospects. Every word considered

Why Use Copywriting?

Key Principles can help with all aspects of your copywriting requirements from blogs to brochures as well as offering website copywriting.

This specialist area is important in ensuring the appropriate optimisation of your wesbite. We can analyse and recommend revisions to your current website as well the addition of more content where appropriate.

Unlock Copywriting With Key Principles

We can also develop completely new content for new websites.

Recommendations around your website optimisation are likely to include:

  • Amount of copy/content
  • Key phrase positioning and density
    (We will need to complete key phrase
    research first to confirm that we optimise
    on the ‘best’ phrases.)
  • Title tag and other tag improvements
  • Use of bold text, readability and formatting as well as internal links
  • Potential additional pages

Your website copy will include:

  • search engine optimised copy
  • title tags, descriptions and alt tags
  • internal links (which search engines also consider as part of their ranking process)

We don’t just look at the technical parts of writing for the web, we also consider:

  • Use of the active voice
  • The avoidance of we we
  • Scanning and skimming
  • Your companies positioning and personality

Put Your Trust In Us

Why appoint us?

  • Complete transparency: you pay Google/Bing/Facebook directly so you know exactly how much money you are spending on your paid search and online advertising.
  • No long fixed-term contracts: you stay with us because you want to.
  • Tailored regular reporting: your report is tailored and based on your objectives.
  • One main point of contact: you’ll have one main account manager, available during working hours, with a backup for holiday periods.
  • Tracking that’s there for you: we use Google Tag Manager and Google Analytics. They are your accounts and we base our reports on the information provided by Google.
  • Expertise guaranteed: a qualified PPC specialist will manage your campaigns backed by an agency with Google Premier Partner status. And trust us, not all Google Partners are the same. With us, growing your business is our priority.
  • Ethical practices: we don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained.

 

Put Your Trust In Us

Why appoint us?

  • Complete transparency: you pay Google/Bing/Facebook directly so you know exactly how much money you are spending on your paid search and online advertising.
  • No long fixed-term contracts: you stay with us because you want to.
  • Tailored regular reporting: your report is tailored and based on your objectives.
  • One main point of contact: you’ll have one main account manager, available during working hours, with a backup for holiday periods.
  • Tracking that’s there for you: we use Google Tag Manager and Google Analytics. They are your accounts and we base our reports on the information provided by Google.
  • Expertise guaranteed: a qualified PPC specialist will manage your campaigns backed by an agency with Google Premier Partner status. And trust us, not all Google Partners are the same. With us, growing your business is our priority.
  • Ethical practices: we don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained.

Get In Touch

  • This field is for validation purposes and should be left unchanged.
Share This