Content Marketing Agency

Be where you need to be to get the sale and grow your business with content marketing

Producing engaging, compelling content on a consistent basis is no easy task. It’s time-consuming and can often feel like a fruitless endeavor.

Not only is it difficult to produce great content, but it’s also incredibly important. In order to stay competitive, you need to be publishing fresh, relevant content that engages your audience and encourages them to take action.

Content Marketing is the answer. Our team combines technical expertise with creative excellence.

After researching your USP, tone of voice and customer segments, we’ll help you create content that is both informative and engaging.

We devise content strategies that have helped our clients to:

• Boost website traffic and SEO

• Increase leads and conversions

• Stand out from the competition

• Nurture their audience with valuable content

Free Content Marketing Consultation

    Our Content Marketing Services

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    Content for SEO

    It’s no secret that regular updates to the content of your website is one the most important ways of maintaining credibility with search engines. However more recently, search engines have become smarter at recognizing content that’s informative, original and useful; the three pillars of authority for SEO content.

    We’re experts in SEO and have all of the tools to help you recognize opportunities and attract the most relevant searchers for your business.

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    Content for Social Media

    Grow your audience with engagement-boosting content that produces a strong ROI. By carefully selecting the right platform, establishing the correct tone of voice, and devising a robust strategy for a variety of content types, our team can help you to reach new customers. Whether it’s building brand awareness, creating desire or encouraging users to take an action, our team knows exactly the right time, place, and tone to apply in order to bring customers down your marketing funnel.

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    Content for Email Marketing

    Email Marketing is easily the most cost-effective digital marketing strategy out there. A recent client of ours saw a 110% increase in email enquiries just three months after we began our compelling and strategic copywriting services.

    Benefits of Content Marketing

    Thought Leadership

    Be seen as experts in your field. Not every person will be ready to buy your products or services, but as soon as they are, you’re in their head as the company to go-to. You might make the best products and services in your industry, but if your target market doesn’t know it, lower quality competitors can steal your customers.

    Essential for SEO

    You’ve probably heard it everywhere, but for each update that search engines like Google roll out, the importance of high quality content becomes greater. Increasing competition and more stringent guidelines from search engines has made websites even harder to rank, even with excellent content. By teaming up with us, you’ll have all the technical knowledge and creative flair you need to bring in excellent SEO results for your website.

    Nurture and Build Trust

    You’d never ask someone to marry you on the first date, so why do so many marketers try and sell, sell, sell to people who are at the top of the funnel?! We’ll help you to build an innovative and trustworthy reputation through content that is designed for people at different stages of the decision making process. This strategy leads to much higher conversion rates than bombarding people constantly with sales content.

    Increase Sales

    This may seem as a contradiction to the previous point, but there is a time and a place for high-converting, sales related content. When that time comes, we’ve got you covered. Convincing hooks, bold benefit statements, rock solid trustworthiness and strong call-to-actions are what our team of content marketers do in their sleep!*
    *Our team will be wide awake whilst working on your content strategy 🙂

    Versatility

    Content that we create for clients usually still provides them with website traffic for years to come. Quality content can also be easily utilized in several ways; For example, you might post on your website, but that content can be skillfully repurposed to provide content for your email marketing, social media campaign and PR campaign later down the line.

    Our Approach To Content Marketing

    Strategy & Planning

    We take the time to understand your business, objectives, target market and tone of voice. By undertaking detailed research into the specific stages of your digital marketing funnel, our team of strategists, creators and optimizers will be on your side to help you reach your objectives. This might involve keyword research, development of customer personas or an audit of your current content.

    Every business is different and our team will develop a bespoke digital marketing strategy just for you.

    Promotion

    As well as ensuring that your content is creative, original and well optimized, we can take care of all the technical stuff too. Depending on your goals, this might involve researching Digital PR opportunities to help with organically increasing traffic and links to your content or through paid media channels such as Facebook or LinkedIn Ads. No matter which form of promotion you go with (if you go for one), when you work with us you can guarantee that we’re working with the right platforms for you.

    Measurement

    Whether it’s improving your search engine rankings, bringing in new leads or encouraging more conversions, the way we measure success is bespoke to each of our client’s objectives. Once we’ve determined these, not only will we optimize your content to deliver results, but we’ll report on the results in plain English, giving you as much or a little detail into analytics as you wish.

    Depending on your objectives, our Content Marketing Services have helped our clients to generate brand awareness, conversions, and loyalty.

    ROI Driven Approach

    Many PPC agencies highlight a data driven approach but at Key Principles we like to take that one step further with an ROI driven approach. So what do we mean by this and what’s the difference between a data-driven approach and an ROI driven approach?

    Data Driven Approach

    In a data-driven approach, tracking will be setup on your website providing visibility on the number of PPC enquiries. This data can then be used in the optimisation process helping to understand which keywords, adverts and landing pages are leading to a higher number of enquiries.

    ROI Driven Approach

    Whilst a data driven approach is very important, the data only provides information on the number of enquiries, not the number of sales. An ROI driven approach takes the next step of understanding the volume of PPC sales, providing more valuable data to optimise and increase the success of the campaigns.

    Our Content Marketing Work

    Content Marketing FAQs

    How much does Content Marketing cost?

    The cost of Content Marketing services varies widely on the project at hand, so it’s impossible to give a single answer. However, Content Marketing is often implemented as part of our wider services, such as SEO, with content creation being so critical to success with SEO. However, we do also take on stand-alone Content Marketing projects, such as writing brochures, newsletters, product descriptions and individual web pages.

    What is Content Marketing?

    Content marketing is a strategic marketing approach focused on creating, publishing, and distributing content that educates and engages potential customers. The goal of content marketing is to attract and retain customers by providing valuable information that communicates the benefits of your product or service. Content can take many forms, such as blog posts, articles, infographics, whitepapers, e-books, etc.

    Which Content Marketing channels are best?

    It’s important to take a strategic approach when implementing the right digital marketing channels, as is likely that not all channels will be appropriate for your business. Whether it’s informative, high-converting, search-friendly website content, engaging social media campaigns, or targeted email campaigns, we’ll help you find the right mix of channels to reach your target market and grow your business.

    Why is Content Marketing important?

    Content Marketing is the foundation of any successful marketing campaign; there aren’t many digital marketing techniques that don’t involve Content Marketing in some way. As much as we might not want to admit it, it’s highly likely that the last purchase we made was swayed by engaging copywriting that’s driven us to purchase, whether it’s logical or emotional. As well as driving sales at the bottom of the funnel, Content Marketing brings awareness to new audiences and frames your brand as a convincing expert within your industry.

    What is Content Marketing strategy?

    By carefully researching your competitive environment, where your customers are based and the benefits they are looking for, a strategic Content Marketing plan will ensure that your brand provides the right information, with the right tone, at the right time, in front of the right people. At Key Principles, we use data to carefully select the right channels, schedules, and audiences to support and amplify your brand’s presence.

    Book Your Free Strategy Session

    Your 30 minute strategy session will include a review of your current position, business objectives and marketing activities. The review with a marketing strategy specialist will unlock new insights and actionable ideas.

    Following this call you will receive recommendations on marketing activities that will help you achieve your business objectives.