Digital Marketing For IT Companies

Looking to expand your current client base? Or perhaps you’re looking to increase your online presence and build your brand? Contact Key Principles and find out how we can help you gain more leads online.

Computer and Consumer Electronics, and Internet and Telecoms industries are sixth and eighth on the list of sectors that spend the most with Google. Big players like HP, Dell, Apple and Microsoft all use Adwords as does the large internet and telecoms companies. (

Just as AdWords can help for the very large companies in the IT sector, it can also be used by the smaller IT businesses offering tailored solutions and services to local markets.

 Our experience in this sector

Jackie Key has supported IT companies with their marketing and online presence since April 2005, and has contracted at companies like Capita IT Services and ComputerLand for almost 10 years.

Terri Foster has worked in the IT industry for over 10 years having worked for Capita IT Services and CDW UK (formerly Kelway Ltd), and has a vast experience in Account Management and Selling IT Solution within the public sector.

Our Clients In This Sector And Their Results

Client: Somerbys IT

Somerbys IT provide outstanding IT Support with an emphasis on great customer service leading to them becoming one of the UK’s leading, customer driven, IT support and consultancy companies in the UK.


It has been possible to achieve a return on investment by building AdWords campaigns that are very targeted with effective web pages that encourage visitors to get in touch.

Client: Eclipse Group Solutions

Eclipse Group Solutions are experts in Omni-Channel Commerce, Agile Development, Managed Services and Hosting with a Service Management led philosophy to optimize your Commerce solution.

Working with the team at Eclipse, we developed AdWords campaigns that focused on a particular service the company offered and built a pipeline of enquiries with email automation to nurture those prospects.

Client: Westcoast

Westcoast is an award winning UK IT Distributor with strong partnerships with HP Inc, Hewlett Packard Enterprise, Apple, Microsoft & Lenovo.

Working with their marketing team, we developed a number of campaigns promoting specific product sales around HP branded items as well as printer and toner supplies.

Key Principles Services Perfect for the Industrial Sector

Find out which is best for you Google AdWords or PR in this blog and if you are unsure which AdWords agency to choose from, here are 11 key questions to ask yourself. Finally, Google have listed the different challenges facing the B2B market, read this article and understand what issues your B2B company faces today.

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