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Partnering with Key Principles from late 2015 working on PPC activities in Google Ads and Bing Ads, TMS continue to make a very healthy return on their investment, promoting both new and used Volvo and Kia cars. 

Their challenge continues to be how to exceed the ever-increasing manufacturer sales targets each quarter, whilst continuing to provide their customers with the best possible deals and service.  

TMS made the strategic decision in April 2018 to increase digital marketing budgets and explore other online platforms whilst retaining a positive ROI. 


Key Principles continues to effectively promote new Volvo and Kia cars for TMS Motor Group, and more recently promoting the used car stock via Google and Bing Ads using the unique Auto-AdsTM System.

Key Principles also recommended expanding the online audience using Facebook Ads. This included targeting new audiences with Facebook Ads, as well as retargeting website visitors with Facebook Retargeting. Promoting sales events, new car launches, new car offers and loyalty campaigns via Facebook and Instagram, Key Principles provided an ROI on all activities.

Results shown are were achieved in September 2019.

Google Ads results

  • 440+ enquiries 
  • 280+ phone calls 
  • 260,000+ people reached 

Facebook Ads results

  • 2,100+ extra website visitors per month  
  • 120+ more enquiries per month  
  • 50%+ lower cost per enquiry than with Google Ads 
  • 100,000+ people reached per month 

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