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An online packaging retailer was introduced to Key Principles to help grow their new start-up eCommerce business. The client was aiming to get ranking high on search engines for converting keywords and begin generating sales. Profit margins have been particularly tight due to high supplier power therefore ensuring a ROI was more difficult.


Key Principles recommended Google Ads Shopping and SEO services to overcome the clients challenges. Google Ads Shopping has provided low cost per clicks making the ROAS target achievable. Organic search traffic has increased exponentially since we began managing and is now generating regular direct sales instead of sporadic enquiries.

Results show returns from ad spend and increases since managing SEO.


  • 175% ROAS from Google Shopping
  • 500% increase in organic traffic 
  • 408% increase in organic revenue

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