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As the UK’s leading Kia dealer, NK Motor Group has always provided exceptional choice, quality and value to their customers. The challenge NK Motor Group faced was an increasing demand to improve their level of sales within the fleet business. Internal conversion rate on fleet business has always been very high for NK Motor Group this is when they sought the help of Key Principles. 


We recommended email marketing as the channel of choice and focussed our efforts towards a large database of fleet managers with a 1-month trial. After the success of the 1-month trial we then continued to proceed with the campaign for another 2 months.  

The success of the campaign can be attributed to keeping the email messages fresh, promoting a variety of different cars and using public holidays and events as the themes of the emailers.  

Results shown compare before and after the email marketing activity was undertaken.


  • 110% increase in enquiries 
  • 5.9% average CTR 
  • Progression with Google Ads 

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