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Kia Parts UK approached Key Principles to help grow their online Kia Parts business back in April 2016.  

The challenge Kia Parts UK faced was tight margins on the parts in a competitive market. Having built up a base of trade customers, and parts purchases through organic listings, the owners decided to look at Google Ads to see if they could increase volumes as well as maintain a return on their investment. 

Originally implemented in-house, they quickly realised they needed our expertise. 


Key Principles implemented Google Ads Search and Shopping, as well as Bing Ads Search and Shopping. In recent times, we’ve also added Facebook Dynamic Product Listing Ads. 

Optimisation of the Google Shopping feed, as well as management and optimisation of campaigns is on-going and continues to provide an ROI for the client.

Results shown are a year on year comparison.


  • 2814% increase in ROAS
  • 6.88% reduction in spend with Google 
  • 21.48% increase in phone calls 
  • 20.46% reduction in Avg. CPC.

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