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cloudDNA came to Key Principles seeking to improve their presence on search engines and use the channels to drive more leads. cloudDNA faced the issue of being in a very competitive IT industry but have the advantage of being niched as a Citrix Specialist.


Due to the notoriously high Google Ads costs within the IT sector we recommended SEO services to the client. We worked on technical and on page SEO updates to improve the clients rankings for important key phrases. We did also have the issue of competing with the Citrix website for key phrases containing their brand name so we had to perform extensive keyword research to find the best keywords.

Results shown compare 12 months of SEO vs the previous year.


  • 87% increase in organic enquiries
  • 10% increase in organic traffic
  • Several featured snippet listings achieved

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