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The family-owned Motorhome dealership contacted Key Principles after help with their Google Ads campaigns. With a Marketing Manager, Molly, in place running the Google Ads campaigns, co-owner Jenny Santos felt training from Key Principles would help Molly to get the most out of Google Ads. 

Before running the training, Key Principles set up tracking on the Choose Leisure website using Google Tag Manager with Google Analytics. 


Three days of training tailored specifically to Molly’s needs combined with our extensive experience in the Automotive industry ensured Molly got the most from the training. Our 5-star review on Google My Business says it all:


  • A very happy Marketing Manager with an improved understanding of how Google Ads works and how to get the most out of it for Choose Leisure
  • Since the training, the results Molly is now achieving are: 
    • 12% increase in enquiries
    • 16% reduction in cost per enquiry 
    • 17% increase in click through rates 
    • 114% increase in search impression share 
    • 6% reduction in spend with Google

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