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a series of webinars to help car dealers plan and prepare for the future

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This is a free series of webinars to help you during these difficult times to plan and prepare for the future. You can benefit from our 13 years’ combined experience in helping car dealers, motorhome dealers and our automotive industry clients grow their dealerships and part shops.

We’ll help you make the most of the digital channels with this free training. The initial webinars will cover a high-level review of the digital landscape and the tools you need to develop and implement your online strategy.

In the first webinar you’ll be provided with an overview of the digital marketing channels available to you including their pros and cons, and we’ll provide some insight into where you should focus your efforts now and as we move forward and dealerships re-open.

You’ll have access to Jackie Key, MD of Key Principles with over 30 years marketing experience, Terri Foster, our Google Ads and Bing Ads expert and Malik Woodford, our tracking, SEO and Facebook Advertising specialist.

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What you’ll learn:

Where to find and how to interpret data on your website visitors and their behavior.

The importance of accurate tracking and how this can be implemented.

Identifying areas to improve your online presence, through SEO, Paid search and Paid social to help you generate more enquiries and reducing your reliance on Autotrader and similar platforms.

Who this course is for:

  • Marketing personnel within car dealerships and the automotive trade
  • Dealer Principals, MDs and sales personnel who want to gain a better understanding of digital marketing, and how it can work better for you

We have a whole series of topics including:

  • An overview of the digital marketing channels and where to focus effort now and moving forward
  • Website and the importance of being able to sell your cars online
  • Search Engine Optimisation
  • Review Sites – Google My Business
  • Paid Search – Google Ads, Microsoft Ads
  • Paid Social – Facebook Ads, LinkedIn Ads
  • Social Media Marketing
  • Email Marketing
  • Remarketing & Retargeting

However, we can be flexible, so what we cover will be dictated by those that sign up and attend the free course.

There will be a live broadcast at approximately 2pm BST Thursday, on a fortnightly basis with the first webinar on Thursday 7 May 2020.

The webinars will be recorded so sign up, and if you can’t make the live broadcast which will include a Q&A segment, you’ll get a link to the recording.

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“The team at Key Principles are excellent, they understand our business objectives and work hard to ensure the campaigns we run are both effective and delivering results.”

“We are very pleased with the service and support given by Key Principles. Naturally we were nervous venturing into the world of paid advertising for the 1st time since launching our ecommerce store in 2009, and it only took 7 years! Key Principles were understanding of our concern and suggested an “ease in” approach which we were very happy with. Almost 2 years on and our campaigns have naturally evolved, and we now spend in excess of £3000 per month on our Google advertising alone, suffice to say our turnover has increased by 76% as a result. Key Principles constantly monitor the performance of our campaigns, and not only adjust them accordingly but also suggest how we can enhance them. We are now embarking on a roadmap to introduce remarketing campaigns along with Facebook advertising. We now see using paid advertising vital in growing the business and see Key Principles as the ideal partner to carry that forward with.”

“The Google Ads Search training provided by Key Principles was excellent. The knowledge of the course leader, Terri, was great and I learnt a lot over the three days I spent with her. The course was just the right length as it allowed me to learn the theory and then put it into practice. Overall I’m very satisfied with the training and would recommend Key Principles to friends and colleagues that want to learn more about how to use Google Ads in a way that works for their business. I’m looking forward to putting my knowledge into practice for Choose Leisure.”