Digital Marketing For Retail & Shopping

Retailers can take full advantage of several features from Google such as Google Shopping Ads, this allows retailers to show their products on the Google search network and provides an image of their product to the consumers. Key Principles can help retailers to generate leads and sales through the various digital marketing platforms.

Online retail marketing provides many advantages for businesses. It is important for retailers to be highly visible on digital platforms as:

  • Consumers who click on an AdWords ad prior to visiting a store are 27% more likely to complete a purchase in that store.
  • 70% of smartphone users that made an instore purchase researched product information on their phone before making the purchase.

Our Clients in this sector and their results

Client: Funkyfones

Background:
A long term client Funkyfones is a phone repair company based in Nottingham city centre and sought expert help from Key Principles with the target of increasing visitors to their shop and increasing both turnover and profits. The AdWords campaign for Funkyfones initially focused on repairs for Apple products such as iPhones and iPads.

Results:
Firstly, organised the necessary paperwork to allow Funkyfones to use Apple brand in their advertising campaigns. The initial Apple repairs campaign led to good results such as;

  • A 22% increase in turnover due to the campaign positively affecting the overall bottom line
  • Over 225 conversions through PPC in 13 months

These results have allowed us to expand the Funkyfones campaign to focus on additional services they provide.

Client: TMS Motor Group

Background:
TMS Motor Group is a car dealership specialising in Volvo and KIA cars. TMS approached Key Principles after they decided to use an AdWords specialist to raise awareness of their new showroom in Hinckley.

Results:
Key Principles helped TMS Motor Group to increase the number of high quality enquiries. Within 12 months of taking over their AdWords campaign the following was achieved:

  • Click through rate of their campaigns increased from 2.5% to 7.4%
  • Cost per conversion decreased by 53%

These results have helped TMS to achieve levels of growth that are well beyond the average for the automotive industry they operate in.

Key Principles Services Perfect for the Retail Sector

Are you interested in working with a Google AdWords specialist but unsure with who to work with? Check out our blog on 11 Key Questions To Ask Before Appointing An AdWords Agency.

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