Digital Marketing For Letting Agents
Looking to add new landlords and homes to your property portfolio? Or perhaps looking for tenants, home buyers or people looking for short-stays visiting your city? Contact Key Principles and find out how we can help you gain more leads online.
Digital marketing is important for the homes sector reaching out to potential landlords, home buyers and tenants. Interest in the property market has been climbing year on year since 2004, whether this is to buy or rent a home. Two in three people interested in buying a home research prospective agents extensively online prior to working with them, if you have testimonials and want people to see them we can direct people to those pages.
Digital marketing is important to the letting agents sector as industry research suggests that:
- Searches related to home buying peak over the weekend when people are likely out exploring neighbourhoods and visiting open houses.
- Consumers are moving to digital platforms and, by 2020, 60-70% of all properties on the market will be listed online by estate agents
With our online marketing methods, we can help you manage your advertising budget effectively by targeting appropriate locations, demographics and time of day.
Our clients in this sector and their results
Client: PWR Lettings
Ambitious local letting agency, PWR Lettings was referred to Key Principles back in 2010. Simon Perkins, Partner at PWR Lettings, wanted to start using Google Adwords to grow their business with the recent opening of their Nottingham office. Simon knew that Google Adwords would provide an immediate presence on Google while natural search engine rankings would require on-going search engine optimisation. PWR’s primary focus for their AdWords has been to target landlords looking for letting agents.
Key Principles were able to build the campaigns for PWR Lettings in such a way that the campaign keywords and adverts targeted landlords rather than tenants. This led to results such as;
- Generating over 300 leads via the website forms and as much again from phone calls.
- Growing leads by 20%
The success of the AdWords campaign in generating leads for the Woodthorpe office led to the deployment of AdWords for the Mansfield office too.
Client: Nook & Cranny
Nook and Cranny is an agent working on behalf of individual property owners. In 2013 Katie Aungles, Managing Director at Nook & Cranny, found a gap in the market providing short stay serviced apartments in the East Midlands, with one or two bedrooms in Nottingham which business people could come and stay in for periods usually between one week and a year. Katie enlisted the help of Key Principles with a goal to help raise awareness and drive leads to their serviced apartments.
For Nook & Cranny, Key Principles designed several Adwords Search campaigns and an Adwords Display campaign to help increase recognition and obtain leads from Google searches. The campaigns received great results for Nook & Cranny compared to before we ran them. These include;
- Increasing average search impression share from less than 10% up to 97.44% on ‘Serviced Apartments’ Campaign
- Increasing CTR from 0.17% to 13.11% with the ‘Serviced Apartments Campaign’
These results have led to Nook & Cranny receiving enquires on a regular basis about Serviced Apartments.
Key Principles Services Perfect for the Letting Agents Sector
Find out how Remarketing Lists for Search Ads (RLSA) can you improve your PPC campaigns. For more information on our clients, read about how PWR lettings competed with the national agents and won. Finally, for sector information from Google, read how Airbnb are taking a customer centric approach to AdWords.