Adjust Massage

Adjust Massage

James Sylvester, owner of Adjust Massage, needed to increase bookings and having tried social media, blogging and more, he approached Jackie of Key Principles with the objective of using Google Adwords to accelerate his grow. Over the first 6 months, Key Principles drove over 100 new bookings, the doubling of the business with a return on investment of 61%.

If you want to grow your business, I’ve now realized the fastest and most effective way, even for relatively new local businesses, is Google Adwords. You may have to spend more than feels comfortable, but you get it back and more. We still do blogging, PR and events, but Adwords is the real driver of growth.

James Sylvester

Owner, Adjust Massage

Challenges

Adjust Massage was set up in July 2014 by James Sylvester. As a qualified sports masseuse, as well as an entrepreneur, James was building the business using marketing and promotional activity.
James quickly implemented a website www.adjustmassage.co.uk plus a promotional price for a first massage, as well as PR, blogging and social media marketing. Even with this activity, James was frustrated at the speed of growth. He was referred to Jackie Key of Key Principles to help move the business forward faster.

How We Helped

Following an initial meeting, Key Principles built Adwords campaigns for Adjust Massage. Primarily focused on the local area around Lady Bay; roughly a 10 mile radius and promoted Sport Massage.

The campaigns were set up within a few days of the meeting. James received phone calls and enquiries within hours of the campaigns going live!

Tracking was set up. James also tracks phone call enquiries, so that the return on investment can be measured.

Key Principles also provided £120 from Google towards the second months advertising costs.

When it comes to whether to take the plunge and spend some money on Google Adwords, I’d always say ‘Go For It’. And do it with Jackie and Key Principles. They’re experts in what they do, so let them do it.

James Sylvester

Owner, Adjust Massage

Results, Return on Investment and Future Plans

The impact of the Adwords campaigns was felt immediately. In the first month 23 enquiries were generated and more than 18 bookings, with 4 repeat bookings.

The figures for the first six months were:
Number of enquiries = 100 plus
Number of bookings = 80 plus with over 25% booking more sessions
Total Revenue = Over £2900
Total Costs = £1800
Return on Investment = 61% – in simple terms returning £1.61 for every £1 spent. 

Put Your Trust In Us

Why appoint us?

  • Complete transparency: you pay Google/Bing/Facebook directly so you know exactly how much money you are spending on your paid search and online advertising.
  • No long fixed-term contracts: you stay with us because you want to.
  • Tailored regular reporting: your report is tailored and based on your objectives.
  • One main point of contact: you’ll have one main account manager, available during working hours, with a backup for holiday periods.
  • Tracking that’s there for you: we use Google Tag Manager and Google Analytics. They are your accounts and we base our reports on the information provided by Google.
  • Expertise guaranteed: a qualified PPC specialist will manage your campaigns backed by an agency with Google Premier Partner status. And trust us, not all Google Partners are the same. With us, growing your business is our priority.
  • Ethical practices: we don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained.

 

Put Your Trust In Us

Why appoint us?

  • Complete transparency: you pay Google/Bing/Facebook directly so you know exactly how much money you are spending on your paid search and online advertising.
  • No long fixed-term contracts: you stay with us because you want to.
  • Tailored regular reporting: your report is tailored and based on your objectives.
  • One main point of contact: you’ll have one main account manager, available during working hours, with a backup for holiday periods.
  • Tracking that’s there for you: we use Google Tag Manager and Google Analytics. They are your accounts and we base our reports on the information provided by Google.
  • Expertise guaranteed: a qualified PPC specialist will manage your campaigns backed by an agency with Google Premier Partner status. And trust us, not all Google Partners are the same. With us, growing your business is our priority.
  • Ethical practices: we don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained.

Get In Touch

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