PWR Lettings Case Study

Local lettings agency PWR Lettings competes with the national agents and wins.

Client: PWR Lettings
Sector: Letting Agents
Our Service: Google Adwords

“Jackie at Key Principles had been looking after our Google Adwords since February 2010 and it has helped grow our leads by 20%. She has looked after our Adwords campaign and assisted our web designer in making sure that PWR Property Consultants maintain a presence on page 1 of the Google searches for letting agents in Nottingham and Mansfield for a few years now and has also assisted in the redesign and delivery of our current website.  Jackie has a very personable approach, provides good value for money and keeps abreast of changes in the SEO arena, to make sure that we maintain our online presence.  I would have no hesitation in recommending her services.”


PWR Lettings

Ambitious local letting agency, PWR Lettings was referred to Key Principles back in 2010. Simon Perkins, Partner at PWR Lettings, wanted to start using Google Adwords to grow their business with the recent opening of their Nottingham office, Thackerays Lane, Woodthorpe. Simon knew that Google Adwords would provide an immediate presence on Google while natural search engine rankings would require on-going search engine optimisation.

The success of the Adwords campaign in generating leads for the Woodthorpe office led to the deployment of Adwords for the Mansfield office too.

Key Principles was able to build the campaigns for PWR Lettings in such a way that the campaign keywords and adverts targeted landlords rather than tenants. PWR’s primary focus for their Adwords has been to target landlords looking for letting agents. To date the campaigns have generated over 300 leads via the website forms and as much again from phone calls.


The Google Adwords campaigns for PWR Lettings have been so effective that when it came to launching PWR Residential, the specialist property sales arm of PWR Property Consultants LLP, Google Adwords has been deployed once again.

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