What have you been reading?

What have you been reading?

In the last few months I’ve been reading some business & marketing books again. I say again because having completed various qualifications, there was a time when the only thing I ever read was business and marketing books. I have to say though that the latest...
How much should you invest in Marketing?

How much should you invest in Marketing?

Marketing: what’s the right amount to invest in yours? With the worldwide recession still upon us, there are bound to be mixed opinions on how much to invest in your annual marketing spend.  Some will tell you to keep outlay fairly low – after all, in many markets,...