How To Improve Quality Score In 8 Steps

How To Improve Quality Score In 8 Steps

Increasing Adwords Quality Score is one of the first steps any Google Adwords consultant should make in order to lower Actual CPC (cost per click) and therefore reduce Google Adwords spend. In order to generate relevant and targeted Ads on the Google Search Network,...
Google Adwords Quality Score

Google Adwords Quality Score

If you’ve started using Google Adwords, you may well have come across Quality Score. I’m sure you have been wondering what is it exactly and most importantly, why does it matter? We explain here what the Google Adwords Quality Score means to you in simple...

Key Principles Achieves Google Adwords Certification Status

It’s been a busy couple of months in the Key Principles office. We had decided at the start of 2014 that we would become Google Partners and gain Google Adwords Certification by June 2014. This was no easy task and we understood that it would take hours of training,...
Google Adwords Terminology Demystified

Google Adwords Terminology Demystified

Do you want to promote your business through Google Adwords, but find yourself lost in all the Google Adwords terminology or ‘Google Lingo’? We have compiled this list for exactly this reason. We will hopefully help shed some light on the fundamental terms needed to...