Internet marketing services available throughout
Nottinghamshire from marketing professionals

Tel: 0845 8800202 sales@keyprinciples.co.uk

Key Principles, 135 Easthorpe, Southwell Nottinghamshire NG25 0HZ

Copyright 2009 Better Industries Limited T/A Key Principles

Better Industries Limited Registered office: 21 Lowfield Lane, Balderton, Newark, Nottinghamshire NG24 3HJ

If you’re not happy with your website, if you
don’t believe it is getting enough visitors or
you simply want more enquiries or sales,
then a website marketing strategy will help.

A website marketing strategy from Key Principles will
support your overall business objectives as well as
your marketing strategy. It will identify how your website
works with your off line marketing activity as well as:

• Clarify ‘where you are now?’ This reviews resources allocated to your online presence, current website performance and competitor activity
• SWOT – strengths, weaknesses, opportunities and threats will be summarised. This will include a review of your website
• Objectives – clear, measurable objectives will be agreed for the website that provides details of ‘where you want to go?’
• Strategy – this will identify how the objectives will be achieved. It answers the question, ‘how do you get there?’
• Tactics – these will flow from the strategy and will highlight how we are going to achieve our strategy and therefore objectives
• Actions – This is the actual activity we are going to undertake, the priority and therefore sequence we are going to undertake the activity, and the budget requirements for the activities.
• Monitoring – This will give control of the process. Monitoring is more straight forward with websites as traffic, enquiries, orders and downloads can all be monitored on an ongoing basis as low as appropriate analytics tools have been installed. Where necessary tactics and actions can be refined as objectives are achieved or not.

By undertaking this process your e-marketing is no longer working in isolation from your business and marketing plans but becomes a logical extension to them, helping you to achieve your business goals as an integrated part rather than an isolated element in your business.

Why Key Principles?

• No fixed packages – a service designed for your specific needs at affordable rates
• A choice of one or many services to suit your business needs
• Friendly, jargon-free support
• No contracts
• Ethical SEO