Internet marketing services available throughout
Nottinghamshire from marketing professionals

Tel: 0845 8800202 sales@keyprinciples.co.uk

Key Principles, 135 Easthorpe, Southwell Nottinghamshire NG25 0HZ

Copyright 2009 Better Industries Limited T/A Key Principles

Better Industries Limited Registered office: 21 Lowfield Lane, Balderton, Newark, Nottinghamshire NG24 3HJ

Registered in England and Wales No 5547441 VAT number 874 8842 66

 

 

Bring it all together – search engine optimisation

All the activities outlined above are part of the search engine

optimisation services. The details regarding this service are

shown below. If you’re not achieving a good natural search

engine listing or rank, there are three key areas to review

and develop:

• Content – on page information. Is the content
  relevant and optimised for your key phrase?
  Is your key phrase used too much or not enough?
  Do you have unique content? Have you made use
  of the various ‘tags’?
• Structure – can search engines ‘see’ all the important
  information?
• Inbound links – do you have relevant, good inbound links?
  Do you ask websites linking to you to use your key phrase within the inbound link text?
  
  

Key Principles can review your website and provide recommendations that will optimise it. By optimising your website you will:

• Increase the number of visitors to your site that are ‘free’
• Increase the number of ‘relevant’ visitors to your website
• Reduce your marketing spend in the longer term
• Provide credibility for your brand
• Improves ROI
  
  

Search engine optimisation procedure

Before we start, we will talk to you about what your objectives are and what issues you currently have with your website. We will then review your website and compare it to your competitors.

The search engine optimisation review includes:-

Analysis of your sites level of search engine optimisation - both content and structure
Key phrase analysis – what are visitors searching for? Are your pages optimised for these phrases?
Link building – the level of link building (internal and external) compared to your competitors
Search engine submissions and directory listings – the level of these
Online PR – the level of online PR
Pay per click advertising – do you use it? Do your competitors?
Other advertising

Working with you we produce a plan to address all the issues identified during the review process.

The search engine optimisation plan may include:
Key phrase research
Website content optimisation
Website structure changes
Link building
Online PR
Search engine submissions and directory listings
Pay per click advertising

Key Principles will only recommend changes that are necessary to improve your websites search engine optimisation.

Why Key Principles?

We offer you just what you want:

• No fixed packages – a service designed for your specific needs at affordable rates
• A choice of one or many services to suit your business needs
• Friendly, jargon-free support
• No contracts
• Ethical SEO